products and services” (Kotler & Keller‚ p. 46). One example of the offerings dimension would be Lubriderm’s 3-in-1 Men’s Lotion. This lotion is specialized with minerals and moisturizers that are specifically found in men’s skin. The lotion can be used as a body lotion‚ a face lotion and a post-shave lotion. The second dimension I found was a Solutions dimension‚ which is defined as “creating an integrated and customized offering that solves end-to-end customer problems” (Kotler & Keller‚ p. 46)
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businesses‚ with stiff competitions‚ most companies are finding it difficult to differentiate their physical products. To have that competitive edge over competitors‚ it is critical for service businesses to understand the special nature of services (Kotler‚ & Keller). One such company that is finding it difficult to understand the nature of services is Classic Airlines. The company is the world’s fifth largest airlines‚ they operates in 240 cities with an impressive 2‚300 daily flights (University of
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to a satisfactory level. Table of Contents ABSTRACT II TABLE OF CONTENTS III TABLE OF FIGURES III 1. INTRODUCTION 1 2. AIM AND OBJECTIVES 9 3. METHODOLOGY 10 4. FINDINGS AND ANALYSIS 11 4.1 AIDA MODEL (HIERARCHY OF EFFECTS) 11 4.2 KOTLER ET AL.’S 5 STEPS MODEL 12 4.3 EMB MODEL 16 4.4 RECOMMENDATION 20 5. CONCLUSION 22 6. REFERENCES 24 APPENDICES 28 PHASES OF HIERARCHY OF EFFECTS DEVELOPMENT 28 EARLY DEVELOPMENT PHASE 28 MODERN DEVELOPMENT PHASE 29 CHALLENGES AND DEFENSES
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representative of Mediquip? Kurt Thaldorf enjoyed a strong set of strengths over weaknesses going into the tendering process with Lohmann University Hospital (LUH). Strengths: 1) Mediquip had successfully positioned their brand as Kotler et al. point out (2012 P 396) as it enjoyed a reputation for technology and after sales service. This reputation also gave Mediquip some corporate credibility in the market. 2) Kurt believed strongly in the Mediquip scanners superiority‚ therefore
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& Conserve Plan (SM) with Nest Learning Thermostat(TM). Wall Street Journal‚ 1-4. Retrieved from http://online.wsj.com/article/PR-CO-20120625-906251.html Haque‚ I Honeywell (2012). Retrieved from http://honeywell.com/Pages/Home.aspx Hovis‚ J Kotler‚ P.‚ & Keller‚ K. L. (2012). Marketing Management (14th ed.‚ pp. 25-633). Upper Saddle River‚ NJ: Prentice Hall. Labor Force Statistics from the Current Population Survey (2012). In Bureau of Labor Statistics. Retrieved from http://data.bls
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Public Policy & Marketing‚ vol. 28‚ no. 2‚ pp. 259. 4. Kotler‚ P1998‚ "A generic concept of marketing"‚ Marketing Management‚ vol. 7‚ no. 3‚ pp. 48. 5. Kotler‚ P. & Levy‚ S.J. 1969‚ "Broadening the Concept of Marketing"‚ The Journal of Marketing‚ vol. 33‚ no. 1‚ pp. 10-15. 6. Kotler‚ P. (1997). Marketing management: Analysis‚ planning‚ implementation and control (9th ed.). Upper Saddle River: Prentice-Hall. 7. Kotler‚ P.‚ & Keller‚ K. L. (2009). Marketing management. Upper
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References: [1]. Kotler‚ P‚ & Keller‚ k‚ Marketing Management (13th ed.‚ fifth impression‚ p.406). (2011)‚ Upper Saddle River‚ NJ: Prentice Hall. [2]. Kotler‚ P‚ & Keller‚ k‚ Marketing Management (13th ed.‚ fifth impression‚ p.402). (2011)‚ Upper Saddle River‚ NJ: Prentice Hall. [3]. Kotler‚ P‚ & Keller‚ k‚ Marketing Management (13th ed.‚ fifth impression‚ p.422). (2011)‚ Upper Saddle River‚ NJ: Prentice Hall. [4]. Kotler‚ P‚ & Keller‚ k‚ Marketing Management
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Properties and Behavior of Gases General Properties of Gases Properties Solids Shape Definite shape Volume Definite volume Particles and movement Compressibility Density Liquids Gases No definite shape No definite shape Definite volume No definite volume Particles are Particles are close close together together and and may vibrate move randomly in place Incompressible Slightly compressible Particles are far apart and move randomly Very compressible
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uk * Brassington‚ F and Pettittt‚ S‚ (2003)‚ Principles of Marketing‚( 3rd Edn)‚ P72‚ 74‚ 75 Gosport‚ Prentice Hall * Kotler‚ P and Armstrong‚ G‚ (2008)‚ Principles of Marketing‚ (12th Edn)‚ P39‚ 155‚ 160‚ 195‚ 203‚ New Jersey‚ Prentice hall‚ * Kotler‚ P and Keller‚ K. L‚ (2009)‚ Marketing Management‚ (13th Edn)‚ P69‚ 89‚ 53‚ 248‚ 255‚ London‚ Prentice Hall‚ * Kotler‚ P.‚ Armstrong‚ G.‚ Wong‚ V and Saunders‚ P‚ (2008)‚ Principles of Marketing‚ (5th European Edn)‚ P532‚533‚ Harlow‚ Prentice
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United States to have a coffee house for customers. The idea was to have a setting of Italian elegance‚ a personal treat and a social gathering spot.(Keller & Kotler‚2012). Starbuck has worked tremendously hard to store an image that it has become the most frequently visited retailer in United States with an average of 18 times a month (Kotler & Keller‚2012). Starbucks is known as a responsible company since it started its operation in 1971. It has been a leader in its social responsibility at giving
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