EXECUTIVE SUMMARY The macro-environment consists of larger societal forces that affect entire micro-environment. The six forces making up the company’s macro-environment include demographic‚ economic‚ natural‚ technological‚ political/legal‚ and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. "The marketing environment comprises all the actors and forces influencing the company’s ability to transact
Premium Marketing
Introduction The ability to link unique positive emotions with service brands is an essential strategy for all service firms. "Consumers who have an emotional link with a brand are less likely to be price sensitive so long as they continue to derive emotional satisfaction from the brand" (Mahajan & Wind‚ 2002). To outperform rivals‚ organizations must use emotion to differentiate their services from others. The following literature analysis will examine the role of emotions within the service sector
Premium Emotion
Classic Airlines Marketing Solution WK 3 MKT 571 University of Phoenix Abstract Presently Classic Airlines is one of the largest airline carriers in the world. Last year the company had a net income of $10 million dollars on operating revenues of $8.7 billion. The year before the company had a net income of $71 million on 8.5 billion of operating revenues (Classic Airline Scenario‚ 2010). The net income has decreased $61 million in one year. One of the reasons for the huge decrease in
Premium Marketing Customer relationship management Problem solving
Executive Summary This research report provides an analysis of two popular airlines in Australia; Jetstar and Virgin Blue‚ both whom are competing in the airline business. Jetstar and Virgin Blue can both compete and be highly profitable within the business‚ leisure and family market but however‚ it will ultimately be the service companies‚ and their associated marketing strategies and techniques which‚ will establish the difference between the market ‘leader’ and the market ‘loser’. This analysis
Premium Low-cost carrier Airline Southwest Airlines
Inequalities of social class‚ race‚ and ethnicity and gender effects the life chances on the macro and micro level. Inequalities that are inherited to the American way of life have caused enormous pain and suffering along with the social class‚ race and gender. People have been abused and held back from living and achieving life potential. It is sadly ironic that a country that was founded on liberty and freedom and would be so mired in the sludge of racism and bigotry. This sad condition
Premium Sociology Equals sign American Civil War
https://docs.google.com/document/d/1mB_7Hr3jfMiTmld3gn8SXrgl7PM5iHRonYr8mFQ956I/edit AP Macro Module 1 AP Macroeconomics 1.03 1. a) If I go to the beach‚ the opportunity cost is that I will not be prepared for the exam; likewise‚ if I study for the exam‚ the opportunity cost is that I will not be having fun at the beach. b) If I get a job after high school‚ the opportunity cost is that I will miss out on a college education; likewise‚ if I go to college‚ the opportunity
Premium Supply and demand Economics Opportunity cost
FUNCTION | DESCRIPTION | DAVERAGE | Returns the average of selected database entries | DCOUNT | Counts the cells that contain numbers in a database | DCOUNTA | Counts nonblank cells in a database | DGET | Extracts from a database a single record that matches the specified criteria | DMAX | Returns the maximum value from selected database entries | DMIN | Returns the minimum value from selected database entries | DPRODUCT | Multiplies the values in a particular field of records that
Premium Normal distribution Binomial distribution
Office: Bridge Hall 204C Office Phone: (213) 740-3934 Office Hours: Monday &Wednesday 3:00-4:00 pm‚ or by appointment E-mail: ibrahimi@marshall.usc.edu COURSE DESCRIPTION Making sound business decisions requires knowing the economic environment in which firms operate. It requires an understanding of key economic indicators‚ the relationship among economic variables‚ the mechanics of how the economy works as a whole‚ and the role of economic institutions. The topics we cover in this
Premium Economics Monetary policy Macroeconomics
Meaning and Definition: According to Professor J.M Culbertson‚ “macroeconomic theory is a theory of income‚ employment‚ prices and money”. According to P.A. Samuelson‚ “macroeconomics is a study of the behavior of the economy as a whole. It examines the overall level of a nations output‚ employment‚ prices and foreign trade”. Nature‚ Scope and importance of Macroeconomics As a method of economic analysis macroeconomics is of much theoretical and practical importance. 1. To understand the
Premium Macroeconomics Economics Supply and demand
Airlines - US - August 2012 Attitudes Toward Airlines and Airline Travel Key points The many changes to airline travel over the last few years have been absorbed by air travelers and a majority (77%) agrees that they feel comfortable with the process of flying. However‚ while air travel is familiar to them‚ most (65%) feel that it is becoming “more and more of a hassle.” The most affluent air travelers (those with a household income of at least $150K) are also the most frequent flyers and
Premium Airline Delta Air Lines Northwest Airlines