Cacioppo‚ J.T. (1986)‚ Communication and Persuasion: Central and Peripheral Routes to Attitude Change‚ Springer-Verlag‚ New York‚ NY. Petty‚ R.E.‚ Cacioppo‚ J.T. and Schumann‚ D. (1983)‚ “Central and peripheral routes to advertising effectiveness: the moderating role of involvement”‚ Journal of Consumer Research‚ Vol. 10‚ September‚ pp. 135-46. Sandler‚ D.M. and Shani‚ D. (1989)‚ “Olympic sponsorship vs. ‘ambush’ marketing: who gets the gold”‚ Journal of Advertising Research‚ August-September‚ pp. 9-14
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Inducing Intrinsic Motivation to Explore the Enterprise System: The Supremacy of Organizational Levers Weiling Ke‚ Chuan-Hoo Tan‚ Choon-Ling Sia‚ and Kwok-Kee Wei Weiling Ke is an associate professor of operations and information systems in the School of Business at Clarkson University. She holds a Ph.D. from the National University of Singapore. Her research areas are enterprise systems‚ open source software‚ and electronic commerce. Her research has been published in the Journal of Operations Management
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and accounting reporting. It is imperative to the firm’s continuing success to identify and correct these reporting problems. The scope of the following literature involves: identifying the research questions‚ naming the hypotheses‚ identifying the variable to be considered‚ and the ethical considerations involved in the research. The Research Questions A research question is “the hypothesis that best states the objective of research” (Cooper‚ D. & Schindler‚ P.‚ 2011‚ pp. 83). It is easier to
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European Journal of Social Sciences – Volume 22‚ Number 1 (2011) The Impact of Employees Perception of Organizational Climate on Organizational Citizenship Behavior. Mediating Role of Organizational Commitment and Moderating Impact of Social Network Ties in Pakistani Context Mahmood Noor BBA (HONS)‚ MBA‚ Riphah International University‚ Islamabad Pakistan E-mail: mehmoodnoor1@yahoo.com Afkar Majeed Bhatti BBA (HONS)‚ MS (SCHOLAR)‚ Riphah International University‚ Islamabad Pakistan E-mail: Afkar_tg@yahoo
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is the critical factor for the success of the organization. This research explores the relationships among leader’s leadership style‚ subordinate’s personality characteristic‚ and job stress and turnover intention. We also identify the role of the variable of personality characteristic and job stress respectively. We use convenient sampling method to collect data. In pretest‚ 50 copies of questionnaires are sent to employees of M insurance company‚ for which 46 valid ones are returned‚ And then‚ a
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THE BENEFITS ILOCANOS CAN GET AND THEIR REASONS FROM BUYING IMPORTED CLOTHES OVER THE LOCALLY-MADE ONES A Research Proposal Presented to The Faculty of College of Business‚ Economics and Accountancy Mariano Marcos State University Batac City‚ Ilocos Norte In Partial Fulfilment of the Requirements for the Degree Bachelor of Science in Business Administration Major in Marketing Management YOLLYMEL JOY M. JEREZ September 2012 TABLE OF CONTENTS CHAPTER I: Introduction Background
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THE STUDENTS’ ACADEMIC MOTIVATION IN ACCOUNTING SUBJECTS: COMPARISON STUDY BETWEEN JAPAN and INDONESIA Masako Saito Osaka Sangyo University‚ Japan Sekar Ｍayangsari Trisakti University‚ Indonesia Sekar Ｍayangsari Trisakti University‚ Indonesia Kazuo Hiramatsu Kwansei Gakuin University Abstract The aim’s of this study to investigate the impact of several factors including Indonesia’s and Japan’s culture on student’s motivation. We use accounting students from Indonesia (270 students)
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radical innovations”. This article proposes a conceptual framework that can be used to establish profitable customer loyalty in emerging economies. It focuses on the key factors namely- Customer specific‚ Marketing Mix‚ Firm specific as well as Moderating variables that can help the MNCs to establish profitable customer loyalty in the long run. The emerging economies continue to hold much promise to MNCs because of the: (1) Presence of a significantly larger middle-class population with a higher per
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our thinking about the importance of instrumental conditioning and the central place of animal learning experiments in psychology. Edward Tolman: (1886-1959) American psychologist whose ideas about the value and scientific validity of using intervening variables to explain behavior had a profound impact on all of scientific psychology. Tolman also ran
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process. The data has been collected from 112 frontline employees engaged in the implementation of Total Sanitation Campaign (TSC). The level of mediation of burnout on job performance and employee turnover intentions has been examined along with the moderating effect of job motivation. Result shows that burnout mediates the effect of job demand and job resources on job performance and turnover intentions. Further‚ motivation also buffers the dysfunctional effects of burnout on job outcomes. The key implication
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