Pengertian produk (product) menurut Kotler (2009) adalah segala sesuatu yang dapat ditawarkan kepasar untuk mendapatkan perhatian‚ dibeli‚ digunakan‚ atau dikonsumsi yang dapat memuaskan keinginan atau kebutuhan. Secara konseptual produk adalah pemahaman subyektif dari produsen atas sesuatu yang bisa ditawarkan sebagai usaha untuk mencapai tujuan organisasi melalui pemenuhan kebutuhan dan kegiatan konsumen‚ sesuai dengan kompetensi dan kapasitas organisasi serta daya beli pasar. Menurut Kotler
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TUGAS MEDIA BARU “Brand Activation” Disusun Oleh: Descy Arfiyani C0708022 Desain Komunikasi Visual UNIVERSITAS SEBELAS MARET 2010 Brand Activation merupakan aktifitas dua arah dimana sebuah brand ada untuk “bergerak” mendekati target market maupun target audience. Sedangkan target sendiri melakukan aktifitas yang berhubungan dengan fasilitas aktifasi yang disediakan oleh penyelenggara. Aktifitas pemasaran ini berbeda jauh dengan aktifitas iklan yang biasa disebut sebagai
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INTERDEPENDENSI KOMPLEKS: AMERIKA SERIKAT DAN CINA oleh CARLA DEVANI 2010330176 Kelas C Program S-1 Jurusan Hubungan Internasional FAKULTAS ILMU SOSIAL ILMU POLITIK UNIVERSITAS KATOLIK PARAHYANGAN BANDUNG 2011 ABSTRAK The purpose of this paper it to examine US-‐China relation mostly in economy aspect and how the cooperation work while in the same time
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1.0 ASSIGNMENT 1 1.1 Automobile Industry History The birth of the car as we know it today took several years and the works and developments of many people. It was not until 1885 that the first car rolled down the streets‚ however‚ earlier attempts at steam powered road vehicles were successful‚ giving people the idea that cars as we know them today have existed for a lot longer than they have. In the year 1769‚ a French engineer by namely Nicolas J. Cugnot invented the first automobile to
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Let’s begin with timidity. This trait needn’t have any thing to do with generosity‚ but if often plagues givers. Timidity is sthe opposite of assertiveness‚ which is easy to associate with takers: they know what they want‚ and they’re not shy about demanding it. For a giver‚ however‚ the goal of acting in others’ interests can make it difficult to assert one’s own. Managers can help the givers in their organizations tease the two concepts apart and learn techniques for appropriate self-advocacy that
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http://www.perodua.com.my/index.php?section=corporate&id=9 PERODUA Corporate Information Perusahaan Otomobil Kedua Sdn Bhd (PERODUA)‚ established in 1993‚ is a joint venture company between Malaysian and Japanese partners. The shareholders of Perodua are UMW Corporation Sdn Bhd 38%‚ MBM Resources Berhad 20%‚ Daihatsu Motor Co. Ltd 20%‚ PNB Equity Resource Corporation Sdn Berhad 10%‚ Daihatsu (Malaysia) Sdn Bhd 5%‚ Mitsui & Co. Ltd 4.2% and Mitsui & Co‚ (Asia Pacific) Pte Ltd 2.8%. The company started
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DIRECTORS PROFILE Tan Sri Dato’ Md Nor Yusof Chairman/Non-Independent Non-Executive Director Chairman/Non-Independent Non-Executive Director • Aged 64‚ Malaysian • Joined the Board on 27 June 2006 • Attended 8 out of 9 Board Meetings held in 2011 • Member of the Board Risk Committee Tan Sri Dato’ Md Nor graduated with a Bachelor’s Degree in Commerce from the University of Otago‚ New Zealand and is a qualified Chartered Accountant. Tan Sri Dato’ Md Nor has spent more than 18 years of his
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JURNAL KEPENDIDIKAN Volume 39‚ Nomor 2‚ November 2009‚ hal. 85-110 PROGRAM TERAPI ANAK AUTIS DI SLB NEGERI SEMARANG Kurniana Bektiningsih Jurusan Pendidikan Guru Sekolah Dasar (PGSD)‚ FIP Universitas Negeri Semarang Jln. Beringin Raya no.15‚ Wonosari Ngaliyan‚ Semarang. 50186 Abstract The purpose of this study was to describe the programme planning‚ intervention‚ and evaluation of the instructional treatment of autistic children. Using the naturalistic qualitative approach‚ data were collected
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Proposal Bisnis Rental Komputer dan Foto Copy Oleh : Nim : 0712520923 Nama : Mohammad As’adul Aziz BAB I LATAR BELAKANG Dewasa ini kebutuhan akan hadirnya komputer semakin berkembang pesat.Tak hanya orang yang berpenghasilan saja yang membutuhkan komputer ‚tetapi juga mahasiswa‚ pelajar‚orang tua‚ bahkan anak-anak dibangku sekolah dasar. Komputer semakin perlu dirasakan kehadiranya‚ karena manfaatnya yang luar biasa bagi kehidupan. Sekarang ini di sekitar kampus universitas
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MARKETING MANAGEMENT 1. EXECUTIVE SUMMARY HPA Industries are known as a company that manufacture “halal” product in Malaysia. They are the first Muslim company producing Islamic product ranging from daily needs; ( food and beverage) cosmetics; medication herbals; to medical products. They have Jawi Medical College (Kolej Perubatan Jawi) at Perlis to look into the development of their medical products. They have been able to penetrate the market since 1994 with the revolution of “halal”
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