Hong Kong Baptist University Department of Management BUS 2210 Organizational Behavior 2012-2013 (Semester 1) Course Outline |Lecturer |Contact |Phone |Office | |Mr. Sunny C. S. Yung |cssyung@hkbu.edu.hk |3411-3160 |SMC1236 | This course aims to introduce theories and concepts related to understanding people’s
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Showing Enthusiasm for the Product 1Love what you ’re doing when you ’re selling a product. The popular image of a salesperson as someone willing to "sell at all costs" is not the reality across the board in sales. A good salesperson loves sales‚ is motivated by what they ’re selling‚ and transfers this enthusiasm and belief to the customer. Indeed‚ the customer is given options‚ including the one to walk away‚ in order to avoid such undue pressure. Learn how to listen to customers and to
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October 2012 -Role of Marketing in the non-business environment since article “Broadening the Concept of Marketing” by Philip Kotler and Sidney J. Levy was published in 1969 -- Written by Anthony Chi Yuen CHAN 1 Abstract Social economic development over the past 40 years has been drastic over the world. From 1970 to 2010‚ global GDP has grown over 20 times from 3‚288 billion USD to 63‚064 billion USDi. Government consumption expenditure per capita increased from 140 USD to
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the selling day » 第五级 (3 poster&300 leaflets) Ø one poster in Dehavilland Campus Ø one poster in College Lane Ø the last one will be shown on selling day Ø 300 leaflets delivered one week before the selling day 13/06/2013 单击此处编辑母版标题样式 Process • 单击此处编辑母版文本样式 – 第二级 • Promotion • Selling in Dehaviland Campus • plan small games to attract people Ø 第三级 – 第四级 Ø some discount Ø final » 第五级 sale • Summarize the sales result that night 13/06/2013 Marketing 1
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Fashion Selling & Promotion Report Fashion Buying & Merchandising Liz Flavin 061FD Table of Contents • • - Role of Fashion Promotion Tools Promotional/Marketing Communications Plan Target Audience (Who?) Marketing Communications Objectives (What?) Message (content‚ structure & form of it) Marketing Communications Strategy (How?) Budget (30‚000 euro for 6 months) Marketing Communications Mix (Which Tools?) Schedule (over 6 months) Implement & Evaluate Results (How?) Role Of Fashion Promotion
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SALES PRE-APPROACH The preapproach step includes all the information-gathering activities salespeople perform to learn relevant facts about the prospects‚ their needs‚ and their overall situation. Then‚ on the basis of this information‚ salespeople plan their sales presentations‚ selecting the most appropriate objective for each call. Customer Research The sales rep should learn everything possible about the prospective customer’s business—its size; its present purchasing practices; the location
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Ever Changing Role of Marketing in the Corporation Some people believe that just by being in business they will get clients or customer. They ascribe to the theory that “if they build it they will come”. It rarely happens that way. If you don’t let people know about your business‚ not only do you lose but so do they. This is where marketing comes in. Tracing back the history of marketing it is evident that managerial implication has only started in the late 1950’s whereas marketing as an area of
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Personal Roles And Responsibilities The learning cycle as a teacher consists of planning the course and it’s structure‚ the actual delivery of the course topic and assessment. The outcome of each stage will constantly change and adapt depending on the assessment outcome; this cycle also applies to myself as a teacher. The planning stage is to myself the most important as I need to determine what the learners needs are and how these can be met. There may be limitations such as disabilities or
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collaboration is needed to get a job done. If you are a supervisor‚ manager‚ or executive‚ you spend probably a good part of your day negotiating with people inside or outside your organization – often without even realizing it. Given the role of negotiations in our personal and professional lives‚ it is important to improve our negotiating skills. Even a modest improvement in those skills can yield a sizable payoff‚ such as larger pay raise‚ a better deal on a home purchase‚ or more effective working arrangements
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training for them to understand the code of ethics as they may not know how to follow the ethical standard in some situation. In the training lessons‚ they will face some ethical dilemma‚ this gives them a guideline to handle it when they face in the selling process. Besides that‚ sales managers must ensure that their salespeople are aware of their legal responsibilities. They must provide
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