This exercise examines the issue of McDonald’s business within the Chinese market‚ with an emphasis on the application of strategy‚ management and marketing theories. 1. Introduction McDonalds is the world’s largest chain of hamburger restaurants‚ currently it serves around 68 million customers per day in 119 countries. One of the countries that it has moved to more recently is China; it opened its first restaurant in Shenzhen in 1990. This report will explore the various aspects associated with
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What caused McDonald’s to stumble? The failures of McDonald’s were concluded as 4 main reasons‚ consumer dissatisfaction‚ over expansion‚ inaccurate marketing strategy and poor internal control. Examples are showed as below: i) McDonald’s failed to fulfill the expectation of customers. It is claimed that their services are rude‚ slow and inaccurate. Low satisfaction of customers caused the sales of McDonald to keep flat. ii) Keen competition in quick-service restaurant industry‚ the industry was
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Ralston O. Lewis MKT-651 Starbuck’s Case Study Cornerstone University 12/11/2014 Introduction Just before the market went into trouble in 2007‚ Starbucks was facing its own trouble‚ as the company had two quarters of flat growth in the store sales‚ experiencing its first decline in the fourth quarter. The increased gas prices affected the coffee chain and its competitors. Howard Schultz‚ former CEO of Starbucks from 1987 to 2000‚ was called back to aid with the restoration of the coffee chain. The
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competitive environment | | | E) | redesign its marketing mix | | | | | | | | 4 | | Starbucks has determined that McDonald ’s is testing a line of coffee houses called McCafé in a bid to take back customers lured away by coffee shops. In terms of a SWOT assessment‚ Starbucks would classify the McCafé concept as a potential: | | | A) | strength | | | B) | opportunity | | | C) | threat | | | D) | strategic vision | | | E) | strategy | | | | | | | |
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How McDonald’s Change Their Customer Perspective and Increase Their Sales with Green Marketing The green issue has became a global issue since year 1990s‚ peak in year 2000s. In business‚ it can drive people perspective to choose which brand was good or bad. McDonald’s probably is one of the company that realize this issue is very important for their business in this century. McDonald’s is the biggest fast food chain in the world with more than 32‚000 outlets in 117 countries. The company
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The business world is becoming increasingly global. As a result of this‚ many companies‚ such as Costa Coffee and Dyson‚ have changed their strategies in relation to the markets they target or where they produce. Does the increasingly global nature of business mean that all organisations need to change their strategies significantly to achieve higher profits? Justify your answer with reference to Costa Coffee‚ Dyson and/or other organisations that you know. Globalisation is the process by which
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is McDonalds. McDonalds is a franchise and it is one of the world’s most well known and valuable brands and commands a leading market share in the world’s informal eating out market. McDonalds produces fast food products and it also has a cafeteria McCafe which produces hot drinks‚ sweets and snacks. The restaurant employs about 130 people. Its structure is a tall hierarchal structure. On top you find the Head Office which consists of the owner of McDonalds Malta and the board of directors‚ after you
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1) Starbucks is one of the well-known brands worldwide‚ and it can be for sure compared to companies such as Microsoft‚ IBM‚ etc. It has succeeded to expand from a normal coffee shop owned by Howard Scultz‚ to a global brand that is recognized by millions of consumers. Even if it has had a tremendous success‚ we can however identify some controllable as well as uncontrollable elements that were present as Starbucks was attempting to enter the global markets. Starting with the controllable elements
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around the world it has evoked strong emotions in people’s mind so much that it leads to street protests. Starbucks has a store at every corner in some parts of U.S • Global recession led to shift consumers to less costly brands e.g. (McDonald’s McCafe). The future generation and people within their 20’s & 30’s are not ready to pay High prices. • Employees have a low morale at starbucks leading to “Employee burnout” i.e. a psychological problem. • Low wages is another issue employees and managers
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has been serving coffee for years‚ but who doesn’t like a good cup of Starbuck’s coffee? I know I love my Starbuck’s in the morning and this is where McDonald’s decided to tap into the gourmet coffee drinker market recently by coming up with the McCafe. They now serve frappuccinos‚ gourmet coffee and iced coffees. This was brilliant in my opinion because now when you go to McDonald’s in the morning for your Egg McMuffin‚ you can now get a Starbucks quality gourmet coffee. McDonald’s has done
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