McDonald’s customer services i. Introduction McDonald’s is the largest chain of fast food Corporation in the world‚ has become a global most valuable brands. The business began in 1940‚ with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino‚ California. Is the world ’s largest chain of hamburger fast food restaurants‚ serving more than 58 million customers daily. In addition to its signature restaurant chain‚ McDonald’s Corporation held a minority interest in Pret A Manger
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McDonald’s Case Analysis: A. Situation Analysis 1. The Company: Strengths: | Weaknesses: | * Very strong Brand Name | * Lack of growth opportunities | * Market Share | * Market is over saturated | * Large Target Market | * Negative public image of food | * Broad Geographic Locations | * Young employees and High Turnover Rate | * Large scale of operation | * Legal actions related to health issues | * Play area for Children | * They have
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12 Conclusion 13 Part 2: Recommendations 14 2.1 Mission 14 2.2 Objectives (SMART) 14 2.3 Segmentation‚ Targeting & Positioning (STP) 14 2.4 Marketing Mix (7P’s) 16 Implementation & Control 17 Conclusion 17 Appendices 18 References 25
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McDonalds opened its first restaurant in Hong Kong in 1975 at Paterson Street‚ Causeway Bay. Since then the number of McDonalds stores increased to more than 200 outlets with more than 10‚000 employees. Apart from McDonalds‚ the company also opened McCafe offering a variety of cakes‚ pastries and muffins together with specialty coffee and tea to meet the different needs of consumers. To make its mark in Hong Kong‚ McDonalds was the first restaurant to implement a smoke-free policy as a move of the
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The Espresso Lane to Global Markets Introduction Christophe Reale‚ the managing director of Espressamente is concerned about the future growth opportunities and the presence of Espressamente in the global market. However‚ entering into the global arena required prioritizing the market where the company could exploit the potential market and devise successful strategies in gaining highest market share. Analysis of Situation Faced by Organization Internal Analysis SWOT Analysis Strengths Illy has an
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Primary activities – create customer value Inbound logistics – routines and processes that bring resources into the organization Because McDonald’s criteria is very high‚ so they require the products are of top quality base on the low cost. They purchase raw vegetables and other raw materials from its fixed‚ pre- defined suppliers only‚ some like local grocery and farm‚ to make raw materials is fresh. For example the soft drinks‚ the only supplier is Coca-Cola. McDonald’s has practiced a backward
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according to consumers’ needs and wants that’s when they will be successful. An organization can produce anything it wants but if a consumer doesn’t need it then the company won’t sale it. One company that comes to mind is McDonald’s with their new McCafe. Many consumers enjoy coffee and latte’s but can’t afford to buy at Starbucks. McDonald’s offers these consumers a cheaper alternative with their latte’s‚ frappe’ and smoothies
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Assess the practical value to marketing managers of the analytical frameworks devised by the Boston Consulting Group‚ M.E. Porter and I. Ansoff. Use a variety of industry examples to illustrate your response. Marketing management is a business discipline which concentration on the practical use of marketing methods and the management use of a company’s marketing resources. Business marketing managers are required to carry out a broad marketing planning process thus that they can assess the marketing
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Contents Introduction 3 McDonald’s Corporation 4 Business Strategy Implemented by McDonald 4 How did McDonald reach every corner of the world 7 Using the 7P’s of marketing mix‚ McDonald earned business success at every part of the globe; 7 Advantages of a franchise business and its impact on McDonald 10 Conclusion 12 References 13 Global Business Strategy of McDonald The McDonald ’s Corporation is the world ’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers
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target groups. It could identify likely customers (based on modelling and profiles of shoppers) and prevent brand switching. Strengthen its value proposition and offering‚ to encourage customers who visit coffee shops into McDonalds. The new “formats”‚ McCafe‚ having Wi-Fi internet links should help in attracting segments. Also installing children’s play-parks and its focus on educating consumers about health‚ fitness. Continued focus on corporate social responsibility‚ reducing the impact on the environment
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