Tourism Industry in India (Nov 2006) Contents Introduction Incredible India Boom Time Economic Growth Engine India on the World Map The scene till now Govt Policies and Initiatives Open Eyes- Open Arms Challenges Conclusion References Introduction It is boom time for India ’s Tourism and Hospitality sector. Driven by a surge in business traveller arrivals and a soaring interest in India as a tourist destination‚ the year 2006 has been the best
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Vodafone and Airtel- A study of the brand positioning of two brands from the same product category. VODAFONE Vodafone Essar‚ formerly known as Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India based in Mumbai.Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel‚ and third largest in terms of customers. Segmentation Vodafone segments its target users by Income
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The Gap in Market Segmentation What is the point of market segmentation? Really‚ what is the point? As my Uncle Jim used to say‚ "If you throw enough dirt on the wall some of it is going to stick‚ ain’t it?" So why don’t companies just throw a bunch of good products at the people and just see who buys what‚ if anything at all? That might have worked along time ago‚ but now‚ the answer in short‚ is competition. Today‚ there are to types of companies‚ those that are profitable and those
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TOPIC HISTORY OF BANKING INDUSTRY IN INDIA SUBMITTED BY MISS ANU LALMANI SHUKLA CLASS: T.Y.B.C.B.I. (Sem V) SUBMITTED TO UNIVERSITY OF MUMBAI * 2010 – 2011 *
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MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive
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Business: Aviation New Market: Indian Aviation Industry British Airways Future Indian Plans: British Airways global CEO Willie Walsh finds India to be one of the fastest growing aviation markets in the world. Walsh‚ who was in Mumbai on September 3rd‚ 2010 to announce a code-share agreement with Kingfisher Airlines‚ says that despite the airline facing mounting competition from other international carriers operating in India‚ he is not worried as India has huge growth potential and each player can
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Bathroom Fittings and Fixtures Industry Industry overview: The bathroom fittings industry which was not given much importance till a few years back in India has suddenly picked up. This has mainly happened due to the rising income of the people‚ rapid urbanization‚ and growth in the class conscious middle class. The Bathroom fittings industry in India is among the most booming industries in the country. Every year companies are coming up with new products or refurbishing old products with new designs
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fight the threat which global warming has become. It is important to be aware of this threat and educate ourselves on which changes are needed to cure our planet from this disease. The Toyota Prius came to be a fighter in this war. A hybrid electric car‚ one of the first of its kind to be mass produced and marketed‚ working with traditional petrol fuel and an electric engine. This dual fuel engine is capable of producing electrical power‚ avoiding contamination and relieving your pocket from petrol
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Brand Positioning One of the aspects of brand equity is brand positioning. AsiaTravel has not distinguished itself from other competitor in terms of products and services. The company does not have clear view of which market segmentation they want to enter and has not built a good brand image. In order to create good brand position in the market‚ AsiaTravel should look into market segmentation‚ focuses in point-of-parity (POP) and point-of-difference (POD)‚ and brand image. The current travel
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of crude oil‚ natural gas‚ refining and marketing of the petroleum products‚ which are classified as upstream‚ downstream and midstream. Industrial Research on India - Oil & Gas Sector July 2012‚ BIM Trichy Arjun Venugopal‚ Divakaran‚ Revathy Prasad‚ Sreejesh N‚ Vincent Ministry of Petroleum & Natural Gas Government of India Domestic Production Natural Gas (52.22 bcm) Petroleum (37.7 MMT) Imports Natural Gas (13 bcm) Petroleum (87.97 MMT) Upstream Pipelines (174.96 MMTPA‚ 19300
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