CUSTOMER SATISFACTION AND LOYALTY IN LOGISTICS SERVICES @ DHL EXPRESS (I) PVT LTD A PROJECT REPORT Submitted in Partial fulfillment of the degree of requirement for the award of MASTER OF BUSINESS ADMISTRATION (Marketing & HR) Submitted by GAURAB DUTTA Registration No: P07BA126 Under the guidance of Dr. S. Lalitha Prof. in Management Studies BHARATH UNIVERSITY SCHOOL OF MANAGEMENT STUDIES Chennai 600073 India May 2009 School of Management Studies 173‚ Agaram
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clientheartbeat.com/customer-expectations/ Customer expectation a. The hard facts about customer expectations 1. Manage promises 2. Customers want relationships 3. The service process is the key to exceeding expectations b. Understanding customer expectation The benefits of understanding customer expectations Understanding your customers’ needs C.examples of companies exceeding customer expectations Amazon exceeds expectations with delivery Google and youtube Excellent customer service and high
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borders are French Guiana‚ Guyana‚ Suriname‚ Venezuela‚ Colombia‚ Bolivia‚ Peru‚ Uruguay‚ Paraguay‚ and Argentina. Brazil is located at 10 00 S and 55 00 W. Many people would say that it has a prime location for exporting because it is so close to the Atlantic Ocean. Brazil takes advantage of its location and does export many goods. Brazil’s capital is Brasilia. Brasilia has not always been the capital‚ but after it’s planning and development in 1956‚ it was clear it was the right choice. On April
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Product management • Product (or service) management includes a wide range of management activities‚ ranging from – the time that there’s a new idea for a product – to eventually providing ongoing support to customers who have purchased the new product. Product strategy Product management and its role in company management Lecture 1 • Every organization conducts product management‚ whether it’s done intentionally or unintentionally. Product related decision proces as content of scientific
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International Review of Management and Marketing Vol. 2‚ No. 4‚ 2012‚ pp.220-230 ISSN: 2146-4405 www.econjournals.com Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions‚ Marketing Capabilities and Hotel Performance Abdul Alem Mohammed School of Tourism‚ Hospitality and Environmental Management‚ COLGIS‚ Univerisiti Utara Malaysia‚ Sintok‚ Malaysia. Email: abd_102006@yahoo.com Basri bin Rashid School of Tourism‚ Hospitality
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acquires significance in the sustained business growth . The quality of the service rendered by bank has a significant bearing on the psyche of the customer. The relationship between a bank and its customer is not a one time‚ transitory relationship ‚ but a relatively permanent and enduring one . “ Customer is the most important visitors in our premises. He is not dependent on us. we are dependent on him. He is not an interruption in our work. He is he is the
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1.0 Introduction The term “customer loyalty” is indisputably one of the most widely studied subjects by researchers in the world‚ intensively evolving over the years. According to past reviews‚ loyalty has been defined as a repeat purchase that is a result of a preference‚ attitude or market share. However‚ according to Uncles‚ Dowling and Hammond’s (2003) review of literature‚ there is no universally agreed definition (Jacoby and Chestnut‚ 1978; Dick and Basu‚ 1994; Oliver‚ 1999). Therefore‚
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1 Business location checklist (Print out this checklist to complete it.) Basics Have you determined your requirements (size‚ street frontage‚ services‚ etc) before approaching the market? Yes No Do you propose to lease or purchase? Have you made contact with previous tenants or owners to determine the history of the site? Have any disadvantages become apparent? Is the site suitably zoned? Have you assessed the site for the sales potential of the area‚ economic and demographic factors
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Substantiality: Is the kids’ group large enough to warrant developing and maintaining a special marketing mix? I think so. However‚ there is a challenge finding the right size or balance. If the kids’ group is too large in one region‚ there is a risk of diluting effectiveness‚ and if the group becomes too small‚ the company will lose the benefits of economies of scale. There are often very large customers that provide a large portion of a suppliers business. These single customers are sometimes distinctive
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symbol. IKEA products have a universally accepted assortment around the world. IKEA’s strategy is based on cost leadership where most of their manufacturing activities are outsourced to low-labour countries and they follow a high volume production of standardized items which provide an economy of scale. But IKEA concentrates in the design of their product where the designers work to build savings-generating features in the production and product itself. IKEA encourages its customers to be “prosumers”
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