UNIVERSIDAD DE ZAMBOANGA GRADUATE SCHOOL MASTER IN BUSINESS ADMINISTRATION ZAMBOANGA CITY C O U R S E S Y L L A B U S BA 113- Cognate 2: Total Quality Management First Semester 2013-2014 Professor : Dr. Ramael L. Saturinas Academic Rank : Professor 1 Email Address : ramaelsaturinas1117@gmail.com Mobile Phone : 09499113451/09275268761 Office Phone : 062-9912117 local 140 Consultation Hour : 3-4 Saturday A. Course Description
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| SOUTHWEST AIRLINES‚ INC | CASE STUDY ANALYSIS | COMPARING PAST WITH PRESENT | | 12/14/2010 | STRATEGIC MANAGEMENT (Section F) Course Instructor: Mr. AbdulQadir Molvi Submitted by (Alph. Order): NUTS AND BOLTS Abdul Basit Malik (9045) Hafsa Saleem (8828) Maaz Ismail (7192) Muhammad Faizan Ali (7126) Muhammad Hassan (8780) Saba Muhammad Arif (9313) Sana Tawfik (8609) LETTER OF ACKNOWLEDGEMENT Our instructor MR. ABDUL QADIR MOLVI assigned a report of STRATEGIC MANAGEMENT
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Southwest History 1966: Rollin King marched into Herb Kelleher’s law office with a plan to start a low-cost/low-fare airline that would shuttle passengers between San Antonio‚ Dallas‚ and Houston. Thought of this idea because businessmen were complaining about the commute. 1967: Kelleher filed papers to incorporate the new airline and submitted an application to the Texas Aeronautics Commission for the new company to serve Dallas‚ Houston‚ and San Antonio. ------4 year legal and regulatory
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Communication and Interpersonal Skills Communication -the transfer of a message (information‚ idea‚ emotion‚ intent‚ feeling‚ or something else) that is both received and understood. Communication Levels 1. One-on-one level – this is you and your fellow colleagues or you and your manager and/or supervisor. 2. Team-or-unit level – level that is limited to the group and its members. 3. Company-level – larger than team level‚ communications with the different teams within the company or organization
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Illustrate the meaning of “Sustainable Competitive Advantage”. What was the main strategy adopted by Southwest Airlines that made it successful in the airline industry? Competitive advantage is a position of a company in a competitive landscape that allows the company earning return on investments higher than the cost of investments. Competitive advantage should be relevant‚ unique and sustainable. Therefore sustainable competitive advantage‚ it’s a long-term competitive advantage that a company
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Southwest Airlines Motivational Profile A motivational profile can provide insights into whether a company is doing the right thing or requires improvements. Although nearly every company proclaims its goal is to deliver exceptional service‚ research confirms that the service quality of many corporations is below consumer expectations. Southwest Airlines has created a competitive advantage through valuing employees’ needs as a strategy that motivates them to provide better customer service (Hallowell
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Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage. The corporate culture at Southwest Airlines can be defined within three areas including‚ core value‚ management style‚ and compensation. Southwest Airlines organization structure incorporated several areas but I was impressed with these three the most. Southwest Airlines had two core values‚ which emphasized on LUV and fun. Not only was LUV the company’s signature symbol
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Introduction - Total quality management (TQM) has been defined as ‘continuous improvement of every production output whether it be a product or a service‚ by removing inefficient variations and by improving the backbone of the work process’. International managers like their domestic counterparts have found that incorporating the notion of total quality management into their management process and style can give the competitive advantage. A manager’s decision-making process regarding new or increased
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the need for total quality management is an important aspect of any organization remaining competitive. This paper will define quality management as well as include a description of the impact of globalization on quality as well as compare and contrast traditional management styles with quality focused management styles. Lastly‚ this paper will explain how total quality management (TQM) applies of should apply to the Public Schools. Ross J.E. (1999) defines total quality management as "the integration
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Why Total Quality Management Fails: Perspective of Top Management Even total quality management (TQM) was applied in organizaion‚ one 1990 survey shown that more than 36 percent employees do not participate in and dissatisfied with quality improvement programme. Also‚ the companies often fail to utilize employees and customers. The principles of TQM presume full commitment from all levels of management and the TQM is responding to changing market conditions. There are some reasons listed as follows
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