Organise Business Travel (BSBADM406B) Assessment Activity 1 Activities A‚ C & E Organise Business Travel Table of Contents Organising Travel Itineraries ...............................................................3 Session Plan 1‚ Assessment Activity 1 Part A Organising Travel Itineraries ...............................................................5 Session Plan 1‚ Assessment Activity 1 Part C Organising Travel Itineraries Hotel Information ..........................
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Objectives: The aim of this assignment is to make the reader understand the key concepts and principles of marketing in the travel and tourism industry also as the key points affecting marketing environments and its function in different segments of the tourism industry. Analyzing the function of marketing as a management instrument‚ understanding the roll of marketing mix in the tourism sector and at last but not least learn how to use the promotional mix in the sector. Contents 1
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Harvey World Travel Marketing Plan Table of Contents 1. Executive Summary 5 2. Situation Analysis 6 2.1. Current market situation 6 2.1.1. Market Analysis 6 2.2. Customer analysis 6 2.3. Product Analysis 6 2.4. Industry and Competitor Analysis 7 2.5. Economic Analysis 7 2.6. Swot Analysis 8 2.6.1. Strengths and Weakness 8 2.6.2. Opportunities and Threats 8 2.7. Key Issues 8 2.8. Critical Assumptions 9 2.9. Analytical models 9 3. Marketing Objectives 10 3.1. Objectives 10 3
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Course: HND in TRAVEL and TOURISM Unit : QCF-Level 5 in TRAVEL and TOURISM SECTOR Task 1:a Examine the historic developments in the field of travel and tourism with reference to the contribution of tehnological and economic developments‚including the industrial revolution over the last two hundred years. History of Tourism The term travel and tourism is certainly not a new phenomenon
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there is no original copy of the book‚ The Travels‚ that exists. The Travels was supposedly written by Rustichello‚ a writer and Marco’s fellow prisoner‚ whom he told his tales of travel to. According to Spodek‚ there are around 140 manuscripts of The Travels‚ in different languages‚ that were copied down by various scribes before printing was invented‚ but no actual original copy of the book. Therefore‚ it is impossible to prove what was written in The Travels or that the authors were Marco Polo and
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2. Travel and Tourism industry: the structure and the three technology “revolutions” 2.1 Travel & Tourism industry in numbers and the main players: Travel & tourism industry is one of the largest and fastest growing industries in the world; globally‚ in 2012‚ it generated $2 trillion in direct GDP1‚ which corresponded to 2.9% of the world GDP. Also in terms of employment‚ its importance is highly pronounced‚ with a total contribution2 of 8.7% of world employment‚ the travel & tourism industry
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Read the article below and write an essay on the following topic. Some people think the recent increase in cheap air travel brings benefits‚ while other people think it has drawbacks to the environment and the world’s resources. Discuss both views and give your opinion. The Article Air travel has always been considered the privilege of the higher classes‚ especially in the developing nations of the world. The economically backward sections of the society always had to distance themselves
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Industry Analysis TRAVEL INDUSTRY TABLE OF CONTENTS 1) INTRODUCTION 5 2) DEMAND ANALYSIS 7 2.1) GROWTH 7 2.2) GEOGRAPHICAL SEGMENTATION 10 2.2.1) GLOBAL DESTINATIONS 12 2.2.2) MODES OF TRANSPORTATION 14 ROAD TRANSPORTATION 16 RAIL TRANSPORTATION 17 AIR TRANSPORTATION 18 MARITIME TRANSPORTATION 20 2.2.4) SEGMENTATION BY AGE (IN EUROPE) 25 3) VALUE CHAIN DESCRIPTION 26 3.1) CONTENT SUPPLIER 27 3.1.1) SUPPLY ANALISYS 27 3.2) SUPPLY CHARACTERISTICS (KSF) 34 3.2) TRAVEL AGENCY 35 3.3) GDS (GLOBAL
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Alternatives 7. Recommendations 8. Conclusion Executive Summary Customized Tours form an important part of the services offered by leading travel companies. Though the level of expertise in the group tours space is very good‚ customized tours because of their very complex nature‚ require a great deal of travel agent involvement. This requires competent and motivated travel agent workforce very responsive to customer needs. This space has been facing problem on three fronts: people‚ processes and systems
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the prestige of Abu Dhabi as a centre of hospitality between East and West. Eithad Airways has received a range of awards that reflect its position as the leading premium airline brand in the world‚ including ‘World’s Leading Airline’ at the World Travel Awards in 2009‚ 2010 and 2011. Eithad had tripled their profit ‘The Eithad airline‚ which will mark its first full decade of operations this year‚ said profits had tripled from $14m in 2011 to $42m last year‚ a success the chief executive‚ James
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