Standardization of international marketing strategy by firms from a developing country Standardization of marketing strategy 107 Shaoming Zou University of Missouri‚ Columbia‚ Missouri‚ USA David M. Andrus and D. Wayne Norvell Kansas State University‚ Manhattan‚ Kansas‚ USA A major debate in the international marketing literature deals with the globalization of markets and the extent to which a company’s international marketing strategy can be standardized (Buzzell‚ 1968; Cavusgil
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SOLUTION PREPARATION AND STANDARDIZATION Submitted by Iris Olaso ______________________________________________________________________________ INTRODUCTION Generally‚ there are two ways in preparing a solution‚ one is by dissolving a weighed amount of solid in a required solvent and the other is by dilution of a concentrated solution into the desired concentration. In diluting concentrated solution‚ the concentration of the diluted solution can be determined by standardization. To standardize a
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Standardization vs. Localization: A Disney Case Study Multi-national organizations are becoming more prevalent in the global economy. The expansion into new countries requires companies to examine policies and products more closely. Standardization and localization are the options available to corporate decision makers when deciding whether products will be consistent across geographic borders or will vary based on the culture in local regions. Many levels of standardization and localization
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Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration‚ Marketing Key words: Culture‚ international marketing‚ marketing strategies‚ standardization and adaptation Purpose: Compare two strategies‚ standardization and adaptation‚ to show how companies manage cultural differences. Method: Our research method is a descriptive one. Then‚ we collect data from secondary sources such as the books‚ articles‚ journals and studies
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Drain cleaner is mostly made up of the strong base NaOH but also has other substances in it to efficiently clean a lodged pipe such as aluminum‚ sodium nitrate‚ and sodium chloride. All the homeowner ahs to do while using drain cleaner is to pour I down the clogged drain and maybe run some water‚ inside the pipe the chemicals go to work for you. But even though it sounds simple precaution must be taken in order to prevent injury to our body. NaOH must be produced correctly before it can be used
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Standardization is the process by which a company makes it methods‚ especially its production processes‚ uniform throughout its organization. Standardization helps cut costs by eliminating duplicated effort and allows a company to take advantage of economies of scale when purchasing supplies. However‚ some advantages may be lost when a company decided to standardize its operations. Disadvantages Loss of Uniqueness If a company builds up a customer base that values its unique niche products‚ or
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Titration Lab of NaOH and KHP Aim: To titrate Sodium Hydroxide with Potassium Hydrogen Phthalate . To also determine the concentration of NaOH in the KHP solution. Hypothesis: When KHP is added to the solution of NaOH and the indicator‚ the solution will turn clear and neutralize. The concentration of NaOH is going to be very low because it is diluted. Materials required: pipette filler‚ volumetric flasks(2-4)‚ beakers(2)‚small white piece of paper‚ indicator( 2 drops)‚ conical flask‚ clamp
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tubes * Put 2mL of 40% NaOH solution to test tubes 1‚ 2 and 3 and on test tubes 4 and 5‚ put 10% NaOH solution * Add 10 drops of the following solution: * Tube 1: formaldehyde * Tube 2: benzaldehyde * Tube 3: acetaldehyde * Tube 4: acetaldehyde * Tube 5: acetone * Transfer all test tubes in a boiling water bath for 10 minutes * Record all observations Results: Sample | NaOH | Observations | 1. Formaldehyde | 40% NaOH | Alcohol-like odor |
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the molarity of NaOH through separate trials using bromothymol blue as the indicator. It was expected for the results to conclude that the molarity of NaOH is 0.50M. For trial 1‚ 0.50M of NaOH was calculated‚ in trial 2 it was a 0.28M of NaOH and trial 3’s results concluded with 0.54M of NaOH. The results of trial 1 and 3 resemble the most similar and consistent to the expected results of the experiment. Discussion of Theory: The lab as able to determine the concentration of NaOH by neutralizing
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an 0.1 M solution of NaOH. This was done by diluting from the 6 M solution that was provided. Next‚ 0.715g of KHP was weighed using the glazed paper and the triple beam balance. The KHP was then transferred to the 250 mL Erlenmeyer flask. Using a graduated cylinder‚ 50 mL of deionized water was measured and added to the flask. The KHP was dissolved in the water‚ and few drops of phenolphthalein were added. Moreover‚ the burette was rinsed with deionized water‚ then with NaOH solution. Then‚ it was
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