a strong string which connects their campaigns together. That connecting string is missing in the Idea cellular campaigns. This is my hypothesis about the brand’s campaign : Even though the brand uses the same set of brand elements like the taglines in all their campaigns‚ normal audience often discounts the idea as utopian or imaginative. Unlike Fevicol‚ Idea mixes hyperbole with real issue which makes the viewer "dismiss " the idea of the campaign. I have never seen anyone discussing the concept
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Forsman & Bodenfors . ( World Ad’Agency Example ) “ DETECTING PEDESTRIANS BEFORE YOU DO “ . History/Description : This creative print advertisement was made for Volvo making people aware that Volvo V70 detect pedestrians crossing the street. Tagline that goes along is: “Detecting pedestrians before you do”. About Agency : Forsman & Bodenfors (F&B) is a Swedish advertising agency‚ founded 1986 in Gothenburg. The First Major Client was the local newspaper Goteborgs-Posten in 1988 . In
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Nikon < NEC Corporation.. Nintendo.. > Nikon Parent Company Mitsubishi Group Category Consumer Electronics Sector IT and Technology Tagline/ Slogan At the heart of the image; I am Nikon USP Professionalism‚ Authenticity and Innovation/Nikkor Lenses STP Segment High end quality SLR cameras‚ ophthalmic lenses and optical products for consumers Target Group Urban upper middle and upper class individuals Positioning Traditionally associated with Professional Photography;
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due to the small size of the font used in the ad. * There is no identified sponsor/ advertiser carrying out the ad which makes it less effective as a corporate presence always helps in generating buzz for any cause. * Brand name‚ logo and tagline are absent. * It may not have the necessary impact on the audience due to poor appeal so the advertiser’s efforts to promote the cause are in vain. REDONE AD: * The above ad shows a visual of the earth in a traumatic setting showing
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PRESENTED BY DEBORAH FOR THE IMC PROJECT Executive Summary Company Background * BMW * History of Mini – Timeline * Marketing Mix – Past & Now Corporate/Brand and Buyer Behavior Analyses * Brand Elements (Brand Name‚ URL‚ Logo‚ Tagline) * CBBE (Consumer-based Brand Equity Pyramid) * Brand knowledge (Awareness Pyramid‚ TOM [Top of Mind]& Recognition< awareness & Reference Matrix) * Factors Influencing Consumer Behaviour * Types of Buying Decision Behaviour
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A production concept is the oldest of the concepts in business. Business concerned itself primarily with production‚ manufacturing‚ and efficiency issues. It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency‚ low costs‚ and mass distribution. They assume that consumers are primarily interested in product availability and low prices. This orientation makes sense in developing countries
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Heineken This commercial is about a staged show‚ where not-so-pleasant looking people are singing horribly‚ to the extent that it annoys the viewer. The commercial starts with a tagline that says: “It seems some people didn’t take the last Heineken commercial seriously.” The horrible singing goes on‚ until it ends with another tagline‚ “Remember‚ buy Heineken or we’ll keep running these commercials.” This commercial is supposedly targeted at adults‚ those who are above 18 years of age‚ since they are allowed
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Clinique- “Great skin can be created.” “Founded on the philosophy that great skin can be created‚ Clinique pioneered the dermatologist-developed cosmetics brand. Each beautifully crafted Clinique skin care and make up product is allergy tested and 100% fragrance free-Crucial in a world where allergies have been labeled the modern epidemic.” (Clinique.com) Overview Clinique was founded in 1968 under the Estee Lauder brand. Clinique was introduced as the world’s first allergy tested and 100%
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Positioning: Product positioning is a crucial ingredient in the buying process and should never be left to chance. It’s an opportunity to influence the market’s perception about the products. Clear‚ concise‚ meaningful product positioning also helps cut through the relentless advertising and marketing noise of the marketplace. In customer’s mind‚ product positioning gives your messages some context so they can be better heard and accepted. No matter which target marketing strategy is selected
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Marketing Strategy for Gillette Indonesia Done by: Agnes Naomi‚ 1206289905 Ananda Gabriella‚ 1206290081 Klemens Ismoyo Djajapurusa‚ 1206290043 Marketing Strategy for Gillette Indonesia GENERAL OVERVIEW Business Strengths Gillette owns 50% of the market share in Indonesia‚ in addition it has
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