CASE: IB-88 DATE: 01/04/10 TAOBAO VS. EBAY CHINA Ten to 15 years from now‚ I think China can be eBay ’s largest market on a global basis…. We think China has tremendous long-term potential and we want to do everything we can to maintain 1 our No. 1 position. — Meg Whitman‚ eBay CEO‚ 2004 By 2008‚ Jack Ma‚ CEO of Alibaba.com Inc.‚ was in a position to consider how to fortify Taobao’s dominant position in China’s online consumer-to-consumer (C2C) market. Ma and his company had come a long way
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technical opinion DOI: 10.1145/ 1435417.1435450 BY CAROL XIAOJUAN OU‚ ROBERT M. DAVISON Why eBay Lost to TaoBao in China: The Global Advantage electronic commerce involves electronically-facilitated transactions between consumers through third parties.9 In China‚ a number of C2C platforms have emerged‚ such as eBay (China)‚ TaoBao and PaiPai. TaoBao‚ established in 2003‚ has quickly assumed a dominant position in this market‚ underlined by the December 2006 decision by eBay to quit the C2C market
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The impacts of TAOBAO(business to customer) on E-business in China. Introduction In the last few decades‚ an increasing number of consumers are willing to choose online shopping rather than traditional purchase methods‚ such as supermarket and mall. The website named TAOBAO is a newly developing online shopping website‚ based on business-to-customer(B2C). This system can be defined as one model of electronic business (E-business) and that includes “Selling individual products to individual buyers
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European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.6‚ No.5‚ 2014 www.iiste.org Exploring Foreigners’ Online Shopping Experience in China: A Case of Taobao Salimu Abushiri Jinyevu*‚ Nuran Ally Mwasha School of Economics & Business Administration‚ Central China Normal University (CCNU)‚ 152 Luoyu Avenue‚ Wuhan‚ Hubei‚ 430079‚ P.R. China *Email of the corresponding author: salb90@yahoo.com Abstract This study is a result of the survey done amongst
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shopping event。 The 50‚000-plus merchants on Alibaba’s consumer-oriented Tmall.com took in 13.2 billion yuan (US$2.1 billion)， the company said‚ after discounts of at least 50 percent were promised on a massive range of goods。 Sales on Alibaba’s Taobao marketplace took the 24-hour total to 19.1 billion yuan。 The Tmall total was more than three times the amount raised on the same day last year and more than double the amount Shanghai retailers took during last month’s week-long National Day holiday。
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ANALYSIS OF BUSINESS CHALLENGES 6 2.1: Taobao current status 6 2.1.1: Taobao infra structure 6 2.1.2: Profit model 9 2.2: Taobao business challenge 10 2.2.1: Competitor challenge 10 2.2.2: Internal challenge 11 2.3: Business challenge analyzing 13 2.3.1: Organization Analyzing 13 2.3.2: Management analyzing 17 2.3.3: Technology analyzing 18 2.4: Summarize information systems requirements 20 2.5: Summarize solution 20 3: CROWDSOURCING IN Taobao 21 3.1: Importance of Crowdsourcing
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strategy‚ or "Pull" strategy‚ is both push and pull. Our Taobao promotion is divided into: Taobao inside station promotion Taobao outside station promotion Taobao inside station promotion include self-promotion‚ this is push‚ and Train Taobao‚ Taobao their own tools‚ This is a pull. Taobao outside station promotion Forum‚ Blog‚ Local sites‚ Baidu‚ Google‚ Or find a third party to promote the software. This is the pull. Taobao inside station promotion Before inside Stations promotion
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Customers ’ Trust and Purchase Intention towards Taobao ’s Alipay (China online marketplace) By Wong Tak Yan‚ Isabella 08032084 & Yeung Yuen Ha‚ Rabeea 08037728 An Honours Degree Project Submitted to the School of Business in Partial Fulfilment of Graduation Requirement for the Degree program of Bachelor of Business Administration (Honours) in the academic year of 2010 to 2011. Hong Kong Baptist University April 2011 Table of Contents Acknowledgement ...............................
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invest 30 million dollar in china‚ and failed to again the local competitor‚ taobao. Tao bao was created in 2003 by alibaba group. Soon after‚ taobao became the global leader of e-commerce. As china had a different culture back ground‚ ebay’s “going first going fast” strategy failed to adapt in china. Here are some taobao particularities that lead them to success in china. The platform’s design‚ every working member in taobao had a nick name extracted from the china famous Chinese kung fu novels‚ this
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E-commerce company-Taobao‚ researching on its web-pages‚ operates strategies‚ products and business model. Assessing its success in China on-line trading market and proposing business strategies featuring IT that help improve its performance. By Xiaochen‚Li; Bingtian‚Zhang; Tianshu‚Lu; Hui‚Niu; Yuguo‚Hou; Lin‚Zhu Table of Contents Introduction............................................................................................................................... .3 Taobao Information
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