Majority of the males prefer to own the car of Tata Motors than females because most of the car owners are taxi drivers and few people use car for personal use. 2. Majority of the customers are in the age group of above 45 years which shows that Tata Motors is focusing more on old generation. 3. Majority of the customers are earning the income between Rs. 100000-250000 per annum. 4. Majority of the Tata Motors customers own the car of Tata Indigo and Tata Indica because most of the taxi drivers use
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Tejumade Fola’-Alade Table of Contents EXECUTIVE SUMMARY......................................................................................................3 FINANCIAL ANALYSIS.........................................................................................................5 ANALYSIS OF THE INVESTMENT……………………...............................................................9 DEVELOPING A BALANCED SCORECARD........................................................................12 ASSESSING
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prepared for MKTG101: Marketing Fundamentals Lecturer: Lucy Miller MARKETING PLAN TOPIC: THE TATA NANO Group 2: Chun Fai Wong (Karson) WOCHD1201 Wei-Hsiang Liang (Jasper) LIWJD1201 Zongxi Yao (Jonathan) YAZOD1101 Feng Wenye (Emma) FEWFD1102 Zhao Jiajun ZHJPD1201 ! Executive Summary The following report is to analyze the marketing plan for the Tata Nano in India. Tata Nano is a city car produced by Tata motors. It was designed to be the smallest‚ cheapest car in India‚ and also one of the lowest
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Strategies 17 5.0 Conclusion 19 6.0 References: 20 1.0 Introduction Tata group was built in India by Jamsetji Tata at 1868. The Tata group operates more than one hundred subsidiaries in worldwide. Tata group set up Tata Motor for the purpose of entering car manufacturing industry at 1998. Besides‚ Tata Motor launched Tata Nano in 2009 (Tata‚ 2014). Tata Nana was known as the cheapest car around the world. Tata Motor produces Nano for the market of lower - and - middle - income segments
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Company Selling/Customer Service Jardine Cycle & Carriage was a leading distributor of motor vehicles in Singapore. So successful had its efforts been in developing the market for its flagship brand of Mercedes Benz cars that parallel importers entered the market to compete for a slice of the pie. C&C had tried to counter the parallel importers through various means such as negative advertising‚ withdrawal of warranty services and discrimination against Mercedes that were not purchased from the
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The major point in the relative growth of Tata Tea is that of Efficient Brand Differentiation & Strong Strategic Planning. The market share of Tata Tea in comparison with HUL on the basis of the Value can be shown below: {draw:frame} ANALYSIS OF MICRO‚ MACRO AND GLOBAL ENVIRONMENT COMPETITIVE STRUCTURE The number of firms in an industry or those supplying substitute products affects the strength of competition. The competitive structure in which Tata Tea is operating is Monopolistic Competition
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50% probability‚ respectively. Question: will we prefer the actuarial value of the gamble (i.e. its expected outcome = 50%(16+4)=$10) with certainty or the gamble it self ? 1. The person who prefers the gamble is a risk lover 2. The person who is indifferent is risk neutral 3. The person who prefers the expected value with certainty is risk averse 4 3-C-Establishing a definition of risk aversion Example : Flipping a (fair) coin (i.e. probability = 50% for each side)
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HRM Consultancy Report - BancRoyale Amsterdam Section 1: Organisational change scenario analysis Section 2: Analysis of organizational solutions Section 3: Conclusion SECTION 1- Organisational Change Analysis In a survey undertaken by PWC of customers and outsourcing service providers cut across different advanced countries‚ over 80% customers noted that outsourcing activities delivered targeted gains provided for in the original business case. By implication therefore‚ it can be said that
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information about their customers in a database to which their salespeople have easy access using laptop or notebook computers. For new customers‚ you can easily obtain a great deal of information by using the Internet or online information services such as LexisNexis‚ Dialog‚ and Dow Jones News/Retrieval. Other sources include trade magazines‚ industrial directories‚ magazine and newspaper articles‚ chambers of commerce‚ and government publications‚ as well as the annual reports of companies
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MARKETING MANAGEMENT REPORT ON TATA INDICA Submitted by: Submitted to: Group-5 (Sec A) Dr. H. Gayathri Aman Srivastav (12005) Gaurav Kumar (12017) Muhammad Rayees. M (12029) Shilpa Giri (12046) Mahajan Swapnil Umashankar (12053) ACKNOWLEDGEMENT We would like to show our greatest appreciation to Dr. H. Gayathri for her tremendous support and help. We feel motivated and encouraged every time we attend
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