Term paper on: Service strategy of KFC Subject code: MKT 412 Section: 01 PREPARED FOR: SSM Sadrul Huda (SH) Assistant Professor Department of Business Administration East West University. PREPARED BY: Md. Taijul Islam ----------------------------------------------------Id: 2009-2-10-217 SHADIN -01917277300 Fariha Faroque Mitu ------------------------------------------------Id: 2009-3-13-024 Khaleda Akter -----------------------------------------------------Id:
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Introduction The Australian bottled water industry has been growing rapidly over the past decade. Many Australians drink bottled water on a regular basis‚ and on average consumed 21.2 litres per person (Australian Bureau of Statistics) in 2001. The boom in consumption of bottled water has moved the product beyond the niche market and into the mainstream as it has become a staple to many Australians. Many people drink bottled water today simply because they prefer the taste to that of tap water
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Introduction A service quality gap analysis is a management technique and a setting performance standard which is based on the actual level of business performance and delivered. By analyzing five gaps‚ firms can find some way to increase company’s profit and performance. Service quality gaps always occur in the real business environment and it is an inevitable problem. However‚ enterprises often based on their customers‚ markets and their product quality to analysis their SERVQUAL and help them
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Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased‚ and cannot be owned since is quickly perishes. A person could go to a café one day and have excellent service‚ and then return the next day and have a poor experience. So often marketers talk about the nature
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Australasian Marketing Journal 18 (2010) 41–47 Contents lists available at ScienceDirect Australasian Marketing Journal journal homepage: www.elsevier.com/locate/amj How the local competition defeated a global brand: The case of Starbucks Paul G. Patterson *‚ Jane Scott‚ Mark D. Uncles School of Marketing‚ Australian School of Business‚ University of NSW‚ Sydney‚ NSW 2052‚ Australia a r t i c l e i n f o a b s t r a c t Americanised the coffee tradition. Keywords: Service brands
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Summary Introduction of Nexity 3 I. External Analysis 3 A. Industry and Demand Analysis 3 B. PEST Analysis 6 II. INTERNAL ANALYSIS 9 A. Resources View Analysis. 9 B. Value chain analysis 10 III. Nexity Financial analysis 12 A. Nexity bank business model and strategies. 12 B. Nexity Financial Analysis. 13 IV. SWOT ANALYSIS 15 V. TOWS ANALYSIS 16 Conclusion 17 Introduction of Nexity Nexity is an online bank‚ which was
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economic practice for today’s organizations to have established guidelines on ethical and social responsibility issues such as environment‚ charitable giving‚ support for the community and so on. 2.1 Perceived Service Quality Moreover‚ CSR initiatives role is to contribute to perceived service quality (PSQ) which in turn would influence trust and brand effect (Poolthong and Mandachitara‚ 2009). This statement is also supported by Yeh& Li (2009) that pointed out that PSQ does have a significant impact
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Introduction: Apollo Hospitals Dhaka‚ being in the business of hospital service marketing where one needs to wear the shoes of the customers‚ feels that the demands of business environment are neither small nor simple. At Apollo Hospitals Dhaka‚ business development is everyone’s business. They promote total quality management in every aspect of their service‚ promising and delivering a total atmosphere of support and comfort. They believe no amount of skilled health care professionals and cutting-edge
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customers have already passed the post-purchase stage as they found their solution to their needs at the Bell Telecommunication Company. They have evaluated the experience attributes and faced some issues; therefore they have contacted a costumer service representative to report their complaints. Place & Time: the four costumers complaints are based in one area in Toronto at Willow Street in the middle-class suburb of the city‚ and they were all able to contact a costumer agent through the phone
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Services marketing Sucessful e com website- Myntra.com ------------------------------------------------- About myntra: Myntra was established by Mukesh Bansal‚ Ashutosh Lawania‚ and Vineet Saxena in February 2007. All three are IIT alumni‚ and have worked for several start-ups. Myntra is headquartered in Bangalore and has been funded by Venture Capital funds like IndoUS‚ IDG & Accel Partners.[6] The company started off in the business of personalization of products‚ and soon expanded to
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