Simone Tata [pic] Contents 1. Personal and working life…………………3 2. Struggle…………………………………….5 3. Achievements……………………………….7 4. Future plans………………………………....8 5. Reference………………………………….....10 1. Personal and working life | |Simone Tata‚ Chairperson‚ Trent | | |Reticent‚ shy‚ soft are the words that come to your mind when you meet Simone Tata‚ the 72-year-old
Premium Retailing Tata Group
INDIAN COSMETIC MARKET SIZE: U.S. $950 MN. CUSTOMER BASE: 27 MN TARGET MARKET: YOUNG WOMEN 18-35 1. Is it ethical to sell a product that is‚ at best‚ only mildly effective? Discuss. 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. No‚ it is not ethical. From this case‚ we can easily find out that the sales of the Fair & lovely and Fairever are totally based on the success of the advertisements. Skin color is a powerful theme in India and Asia where a lighter
Premium Advertising India Human skin color
one of the country’s largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of India. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers‚ Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd.. It is headquartered in Mumbai‚ India and has an employee strength of over 15‚000 employees and contributes for indirect employment of over 52‚000 people. The company was
Premium Unilever
Hindustan Lever Limited (HLL) used to be an undisputed leader in the FMCG sector as a whole‚ leave alone only the detergent market. However‚ it catered only to the elite class of customers leaving the Bottom of pyramid open. This is where Nirma moved in and caught Surf-HLL’s detergent brand‚ offguard. Karsanbhai Patel introduced Nirma detergent which was targeted at and priced for‚ lower income customers‚ particularly those in the rural areas. As Nirma grew rapidly‚ HLL could see its local competitor
Premium Marketing Cost Price
technology brand; Fair & lovely by Hindustan Lever Ltd opened up a new chapter on application of unethical promotional strategy to generate large volume of sale and maintain market leadership position in India skin care industry. Hindustan Lever Ltd (HLL) holds 90% market share of the skin care industry but when CavinKare Ltd
Premium Human skin color Business ethics Ethics
for the activities of the project Shakti. Ø It provide a consistent competitive advantage to HLL over its competitors‚ as through this channel they are able to reach directly to the consumer‚ and there is personal touch to consumers as Shakti entrepreneur is one among the villagers only. 2)How can Shakti make a contribution for HLL bottom line By the following measures Shakti can contribute for HLL bottom line. Ø Shakti can provide a loyal customer base and a self motivated team of sales
Premium Social responsibility Corporate social responsibility Socially responsible investing
Hindustan Lever (HLL) formed in 1956 is an Indian subsidiary of Unilever Limited (world’s largest FMCG Company). It was a market leader with a share of 40-45%. HLL’s growth has been related to the political development of the country. The heavily regulated Indian economy between 1947- 1980’s was characterised by License Raj which imposed restrictions on investments by the private players. In 1990 the liberalised Indian economy attracted MNCs which removed the entry barriers that shielded HLL hence it faced
Premium India Unilever Entrepreneurship
Case Study: Hindustan Lever Limited Overview Hindustan Lever Limited (HLL)‚ a leader in the fast-moving consumer goods business‚ is among the top five exporters in India.15 HLL’s distribution network‚ with more than 3‚400 distributors and 16 million outlets‚ markets more than a thousand products manufactured in more than a hundred plants across India. The company’s HIV and AIDS program‚ initiated in 2002‚ focuses on protecting the health of its skilled young workforce. Its factories have HIV and
Premium AIDS Health care Condom
ACKNOWLEDGEMENT We express our sincere gratitude to Dr.S.K. Laroiya for giving us the opportunity to undergo this project. We further thank him for lending a helping hand when it came to solving our problem related to the project. This project would not have been possible without his valuable time and support. We also thank Amity Business School for an opportunity to undertake a soft skill project at this crucial time in our life in MBA which helped us to understand the topics deeply which were
Premium Research Laundry detergent Scientific method
Premium Popular Economy 5)Which of the company you feel have better distribution network? HLL Nirma Godrej Wipro 6)Do you get the delivery at right time? Yes NO HLL | | | NIRMA | | | GODREJ | | | WIPRO | | | 7)Are you happy with companies’ distribution
Premium Marketing Sales