Ethics in the Pharmaceutical Industry The pharmaceutical industry started in the middle Ages‚ 18th AD in Baghdad in 754 by an Arabian. Until the early 70’s the industry grew at a small pace. In the 1970’s business began to boom and competition began to upsurge. In the 1990’s these industries and companies became more aggressive with their marketing strategies. In ’97 the U.S. Food and Drug Administration brought new rules and regulations concerning the marketing area and it required companies to
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Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan‚ one-on-one demonstrations‚ and other personal contact arrangements as well as internet sales. A textbook definition is: "The direct personal presentation‚ demonstration‚ and sale of products and services to consumers‚ usually in their homes or at their jobs." Advantages/Benefits
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Question 1 Personal Selling Process My personal selling process consists of the following nine steps: 1. Prospecting 2. Pre-approach 3. Approach 4. Presentation 5. Trial Close 6. Objections 7. Meeting objections 8. The Close 9. Follow up and Service Step 1: Prospecting Prospecting‚ involves the Money‚ Authority‚ Desire (M.A.D) approach. Firstly I analysed my prospective clients to ensure that they had the money‚ authority and desire to purchase the products I was selling. Upon analysis I
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Personal selling occurs where an individual salesperson sells a product‚ service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today‚ personal selling involves the development of longstanding client relationships. In comparison to other marketing communications tools such as advertising‚ personal selling tends to: • Use fewer resources‚ pricing is often negotiated. • Products tend to be fairly complex (e.g. financial services or new
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Selling techniques Selling technique is the body of methods used in the profession of sales‚ also often called personal selling. Techniques used in selling interviews vary from the highly customer centric consultative selling to the heavily pressured "hard close". All techniques borrow a bit from experience and mix in a bit of guesswork on the psychology of what motivates others to buy something offered to them. Mastery in the techniques of selling can offer very high incomes‚ while failure in
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Sales Targets Sales personnel often ask themselves how to achieve sales targets? Prospects are more savvy now when buying products and there is a wider choice of products in the market place. What can sales people do to achieve these targets? 1. Selling Is About The Value The Customer Gets Many sales people study very well the features and functions of the products and services that they sell. What is more important is to understand what value the product or service brings to the person who buys
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that we want it to sell and then at 11 o’clock start selling until 12 o’clock because we have class time from 12 until 3 o’clock ‚ after end of the class we go back to our place and complete sales .We also distributed some posters‚ From 3 o’clock to 5 o’clock we do our marketing we went to some offices and offer to them our products‚ on the first day we sold about RM90 because of the class timings which has prevented us from selling our product‚ this for first day. On the second day at
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back of the athlete of the week shirts‚ and even with the marquee located in front of the store. Does the Rocket Shop use personal selling to sell its products? Explain. The Rocket Shop does in fact use personal selling to sell its products since personal selling is the direct contact between the salesperson and the customer. It falls under the category of retail selling since the customers come to the store. However‚ since the customers have to ask the Rocket Shop employees for their desired product
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markup dollar markup = selling price – cost: $225-125 = $100 b) markup percentage on cost dollar markup/cost $100/$125 = 80% c) markup percentage on selling price dollar markup/selling price $100/$225 = 44% 1.3 A consumer purchases a toaster from a retailer for $60. The retailer’s markup is 20%‚ and the wholesaler’s markup is 15%‚ both based on selling price. For what price does the manufacturer
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30 minutes for a basic overview Then open it up to your situation and questions To help tailor the first part of our presentation‚ let’s find out who’s here today STILL IN IDEAS STAGE? IN DEVELOPMENT STAGE? ANYONE SELLING? Thanks for sharing . If you are not already selling‚ you will be. (MACCULHAY FACE) SOMETIMES‚ THE WORD “SALES” JUST BY ITSELF IS SCARY Some people are frustrated with the sales process To make the most out of our time‚ let’s get an understanding of .. Can anyone share
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