American Journal of Scientific Research ISSN 2301-2005 Issue 79 October‚ 2012‚ pp.40-47 © EuroJournals Publishing‚ Inc. 2012 http://www.eurojournals.com/ajsr.htm Analysis of Factors Affecting Consumer Brand Preference in Brand Alliance Strategy Vahid Shokri Aliabadi Corresponding Author‚ MBA‚ Faculty of Virtual Education University of Isfahan‚ Isfahan‚ Iran No.5‚ 2nd Fl.‚ Eghlimi St‚ Southern Sohrevardi Ave Tehran (15657) Iran‚ P.O.BOX 15745-511 E-mail: shokri.ui.ac.ir@gmail.com Tel: 98-913-326-0868
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Microsoft Lumia – How to Reconquer? On 3 September 2013 Microsoft announced its intent to acquire Nokia Mobile business which was closed in 2014 and after November 2014 there has been only the Singular Brand – Microsoft Lumia. But the sales have continuously gone down from 2014 until 2016 with market share dropping below 1% and it would be really soon that Microsoft Lumia completely phases out and the real threat is the Platform that has been used by Microsoft Lumia – Windows Platform. It is clearly
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“MBA Students’ Brand Awareness and preference with regard to Branded Laptops: A Case Study in NIS Academy‚ Guwahati” Introduction Studying the consumer buying behavior is a very complex process‚ as it involves not only the economic factors but also the emotional factors. However‚ marketers need to study the consumer behavior‚ as it helps them position their products better and develop effective marketing strategies. Consumer buying behavior is influenced by the culture and subculture. Habits
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(2012) | Profit | $ 41.733 billion (2012) | Employees | 72‚800 (2012) | Main Competitors | Samsung Electronics Co‚ International Business Machines Corporation‚ Cisco System Inc.‚ Google Inc.‚ Microsoft Corporation‚ Dell Inc.‚ LG Electronics‚ Lenovo Group Limited‚ Hewlett-Packard Company‚ Sony Corporation and many others. | Apple Inc. is an American multinational corporation‚ which designs‚ manufactures and sells personal computers‚ consumer electronics and software‚ and provides related services
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It can be said that they are an evolution of the traditional personal computers. To describe the industry‚ it is important to start by defining its segments : The industry is concentrated‚ with few competitors dominating the market : Apple‚ Lenovo‚ Acer‚ Dell and Samsung. This industry has been suffering considerable changes
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launching similar target methodologies. Hence it is important to define and analyze the current position that Apple in terms of its internal and external environment in order to gain a detailed picture of Apple itself‚ its industry and the strength and weakness associated with them. 2.0 PEST Analysis In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels
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expected to face declining growth rates interms of market value‚ from an expected 5.4% growth in 2009 to 4.1% in 2012 [3] Most laptop (andPC) manufacturers such as Dell‚ HP‚ Acer‚ Lenovo‚ and Apple generate sales throughout the worldand therefore currency exchange rates are an important factor as well. The strength (or weakness)of the US dollar versus other currencies can directly affect a
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Executive Summary SITUATION: Once the largest computer manufacturer in the world‚ Dell has slipped to third in line behind Lenovo and HP. With sales of their once famed laptops and PCs quickly declining‚ their market share has taken a hit as a result. Lenovo and HP are not only to blame for Dell’s demise‚ Apple and Google have established new markets for smartphones and tablets that has shifted demand to these new toys away from laptops/PCs. These new disruptive technologies are a cheaper and thus
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1.0 Introduction 1.1 Purpose The purpose of this report is to identify‚ discuss and evaluate how managers can apply planning and organizing these two management functions in Qantas‚ in order to help Qantas to deal with the changing environment. 1.2 Scope This report is based on the case study of Qantas. Planning and organizing are the management functions that are the focus in this report. 1.3 Assumptions All the recommendations are made by under the assumption that the company’s financial
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SECTION A 1. You are required to produce a cash flow forecast for the period April 2013 to March 2014 for American Pie using the estimated cash outflows and inflows. The opening balancing foe the start of April will be zero. 2. Identify the key trends in the forecasts you have produced and the possible reasons behind these trends‚ are there period when cash flow is a problem for this new business? What steps could Billy take to overcome these problems? Business may go bankrupt in the future
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