PART1 UNIQLO Contents Introduction PEST analysis(Macro) Political Economic Social Technology Micro analysis Customers Competitors Suppliers Distributors Stakeholders Market segment Brand positional map Marketing mix (4Ps) Product Price Place Promotion Branding Bibliography 1. Introduction UNIQLO‚ established in 1963. At first‚ it was only a small clothing store sales‚ which have become internationally well-known clothing brands currently. Yanai is general manager of Uniqlo
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in this industry operate physical retail establishments that sell clothing and accessories. Major companies include TJX Companies (TJ Maxx‚ Marshalls)‚ Gap‚ and Limited Brands (all based in the US)‚ along with Hennes & Mauritz (Sweden)‚ Inditex ’s Zara chain (Spain)‚ and Arcadia Group ’s Topshop (UK). The US clothing store industry includes about 100‚000 stores with combined annual revenue of about $165 billion and is expected to grow at a low rate in the next two years. Key growth drivers include
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TABLE OF CONTENTS I. INTRODUCTION: 3 II. WEBSITE OVERVIEW: 4 1. E-business model: 4 1.1 Online value proposition: 4 1.2 Target audience/ market: 4 1.3 Product/Service strategies: 4 2. Customer relationship management (CRM): 4 3. Supply chain management (SCM): 5 4. Digital marketing: 5 5. Web application: 6 1.1 Advantages: 6 1.2. Disadvantages: 6 6. Competitors 7 III. CONCLUSION & RECOMMENDATION: 7 REFERENCES: 8 I. INTRODUCTION: Nowadays‚ Information Technology
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businesses deliver and maximise customer experience. According to Verdict (2010)‚ the rising use of high-speed broadband worldwide is further facilitating the growth in online retail spend and its influence on the movement‚ storage and sale of merchandise from production through to consumption and service support. E-commerce is proving to be an increasingly significant distribution channel‚ poses both challenges and rewards for fashion retailers. The challenge for fashion companies has been to shift
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1. What factors have led to higher prices in Europe than in the United States for Hilfiger merchandise? What problems might Hilfiger encounter by having higher prices in Europe than in the United States? The European and American market definitely has a major clash‚ for it was stated in the case that their demands are opposite from each other. Well‚ the European market seems to be more demanding in terms of product selection‚ variety‚ material and collection. As mentioned‚ there have been special
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network or any expansions in its distribution network given that the target markets of the most formidable of competition are confined to the mid-upper income earning urban population. The Group on the other hand‚ offers value as well as basic merchandise targeting also the mid-lower income population. • Diversified offerings provide some degree of insulation from demand fluctuations‚ while tapping into almost every age and income segment of the market. • Furthermore‚ the Group caters to only
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advertising champagne‚ maximize the strengths of GAP‚inc‚ be more creative making new products like combine the core products into the fashionable one‚ reduce it’s real estate portfolio‚ make the products looks attractive and unique so GAP can compete ZARA and H&M. Generally company’s customers are young and middle aged people eager to try something new every season‚ enthusiastic about color and inspirational design. The Gap inc does an outstanding job of hitting the spot of the teen market‚ even
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Figure Figure 1: GE model in Primark 2 Figure 2: Percent of Population by Race 5 Figure 3: The Internet user in the world from 2000 - 2011 6 Figure 4: Top 10 Global Fast Fashion Companies (2006–2010) 8 Figure 5: The number of stores of Zara 9 Figure 6: The revenue of Zara 10 List of Tables Table 1: Industry Attractiveness of Primark 2 Table 2: Business Unit Growth of Primark 4 Part A – Situation Analysis 1. Introduction Primark‚ after launching in Ireland in 1969‚ has owned over 270 stores in some
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Apart from Spain’s Zara‚ the Swedish retailer Hennes & Mauritz (H&M) differentiates itself from most apparel chains for its idiom “treat fashion as if it were perishable produce.” In Europe‚ H&M is considered to be an industry leader because it offers the “on-trend” look at an extremely lower price. In 2000‚ it decided to begin to establish a predatory marketing strategy of expansion within the US. The strengths of H&M are that it is a well-known company worldwide; it responds quickly to trends
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Product/Service Gap Inc. is an American clothing and accessories retailer based in San Francisco California. The company was founded on August 21‚1969 by Donald and Doris Fisher. Gap is one of the largest specialty retailers. They operate four of the most recognized apparel brands in the world:Gap‚ Banana Republic‚ Old Navy and Forth and Towne. Place/Distribution Gaps main opportunity to reach out to its customers through its stores. Gaps operate stores in the United States‚ Canada‚ the United
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