CHAPTER 2 LITERATURE REVIEW 2.1 Introduction The purpose of literature review is to review the critical points of current knowledge including substantive findings as well as theoretical and methodological which contribute to research topic in hand. Other than that‚ literature reviews also known as secondary sources‚ it only reporting the past research and do not unveil any new or original research information. Exploring the factors affecting purchase intention of smart phone. The term consumer
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http://www.slideshare.net/kaylagross/lush-presentation-kayla-gross. (Accessed on 14 Nov 2014). Lush. (2014). Ingredient Methylparaben. (online). Available at: https://www.lush.co.uk/methylparaben. (Accessed on 15 Nov. 2014). Parasuraman‚ A.‚ Valarie A. Zeithaml‚ and Leonard L. Berry. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing‚ 49 (Fall)‚ 41-50. Pianezza‚ B. (2014). LUSH Makes Best Employers List. (online) Available at: http://thequays.co
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Table of content Executive summary 2 Introduction Purpose 3 Scope 3 Method 3 Assumption and limitation 3 Background 3 Product 5 Price 8 Promotion 10 Place 12 Conclusion 13 Reference 14 Executive Summary The purpose of this report is to present the business operating in the tourism sector and how the company segments its products and services in the market. Malaysia Airlines System
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Psychological Empowerment and Workplace Learning: An Empirical Study of Saudi Telecom Company Dr.Abdullah AL Zahrani Assistant Prof.‚ King Saud University‚ Riyadh Community College‚ Department of Administrative Science P.O.Box 28095‚ Riyadh 11437‚ Kingdom of Saudi Arabia Email: azahrani@ksu.edu.sa Abstract INTRODUCTION The knowledge-based competition‚ accelerated globalization‚ advanced information technology‚ and growing knowledge in diverse fields are the main developments and changes
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Model. Production and Operations Management‚ 13(4)‚ 291-306. Lee‚ Y.‚ & Kozar‚ K. A. (2006). Investigating the effect of website quality on e-business success: An analytic hierarchy process (AHP) approach. ScienceDirect‚ 1383-1401. Parasuraman‚ A.‚ & Zeithaml‚ V. A. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing‚ 49‚ 41-50. Stefani‚ A.‚ & Xenos‚ M. (2011). Weight-modeling of B2C system quality. Computer Standards & Interfaces‚ 33‚ 411-421.
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Internet Marketing: An Overview 1. Introduction During the past decade‚ the popularity of the Internet has been growing explosively. This trend is manifested in several ways. First‚ according to Cyberatlas.com (2002)‚ the Internet in the United States is growing at a rate of 2 million new Internet users each month; 143 million Americans (54 percent of the population) used the Internet in September 2001‚ a 26 percent increase over August 2000
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This is the Pre-Published Version The Impact of Employee Satisfaction on Quality and Profitability in High-contact Service Industries Rachel W. Y. Yee Department of Logistics‚ The Hong Kong Polytechnic University‚ Hung Hom‚ Kowloon‚ Hong Kong E-mail: Rachel.wyyee@polyu.edu.hk Andy C. L. Yeung* Department of Logistics‚ The Hong Kong Polytechnic University‚ Hung Hom‚ Kowloon‚ Hong Kong E-mail: lgtandyy@inet.polyu.edu.hk Tel.: (852) 2766 4063 Fax: (852) 2330 2704 *Corresponding Author T
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the hospitality industry. Managing Service Quality 9 (2)‚ 136–143. [2] Bitner‚ M.J.‚ 1990. Evaluating service encounters: the effects of physical surroundings and employee responses. Journal of Marketing‚ Chicago 54 (2)‚ 69–83. [3] Parasuraman‚ A.‚ Zeithaml‚ V.A.‚ Berry‚ L.L.‚ 1988. SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing 64 (1)‚ 12–40. Gro¨ nroos‚ C.‚ 1984. A service quality model and its marketing implications. European Journal of
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Executive Summary This is the case study analysis about Starbucks. It introduced the company background and struggling issues faced by Starbucks. This analysis is mainly focus on how Starbucks using the W Edward Deming’s 14 points to apply on their international business. The sources such as news were applied in this analysis in order to prove that the matters were happened during Starbucks struggling season. On the other hand‚ the total quality management that Quality Management (TQM) practices
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Aspinall‚ K. (1993). Building high loyalty business systems. Journal of Retail Oragnizationing 15-4: 21-29. Rogers‚ Beth. What Gets Measured Gets Better. (2003) Journal of Targeting‚ Measurement and Analysis for Marketing‚ v.12‚ 01‚ p.20-26. Rust‚ R.‚ Zeithaml‚ V.‚ & Lemon‚ K.N. (2000). Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy. New York: The Free Press. Saunders‚ M.‚ Lewis.‚ P. And Thronhill‚ A.‚ 2000. Research Methods for Business Students. Essex: Pearson Education
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