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Aarong supply chain

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Aarong supply chain
Supply Chain Management system of ‘Aarong’

1. Introduction:
In today’s competitive world of Business competitive advantage can be gain by proper information system and developing that information system. Aarong information system is a sign of the modern business organization of Bangladesh. Supply chain management is the streamlining of a business ' supply-side activities to maximize customer value and to gain a competitive advantage in the marketplace. Supply chain management (SCM) represents an effort by suppliers to develop and implement supply chains that are as efficient and economical as possible. Supply chains cover everything from production, to product development, to the information systems needed to direct these undertakings.
1.1. Background of the study:

Aarong emanated from BRAC’s core mission of alleviating poverty and empowering people. In the 1970s, BRAC was examining any and all possibilities for alternative forms of productive livelihood, especially for women, and the proper commercialization of art and crafts turned out to be a promising option. In December 1978 when BRAC decided to open its own retail outlet under the brand name Aarong, meaning ‘village fair’, it broadened its arms to include other artisans and master craftsmen throughout Bangladesh who were involved in the making of handicrafts for generations, and were finding it extremely difficult to survive in the newly formed country. Ever since then Aarong has been helping to establish market linkages for rural artisans, revive crafts and interpret them for the contemporary marketplace.
1.2. Objective of the Study:
The main objective of the report is to find out the supply chain management system of Aarong by using Management information system. The main objectives of these reports are,
1. To know Aarong’s information system
2. To know how they use MIS for supply chain management
3. To know the organizational structure of Aarong
4. To know the product promotion of Aarong
5.



Bibliography: 1. Supply chain activities of Aarong, retrieved from, http://www.scribd.com/fullscreen/98661194?access_key=key-okzuxema568mtu595fr&allow_share=true&escape=false&view_mode=scroll 2. The website of Aarong, Retrieved from http://www.aarong.com/ 3. Supply chain system of Aarong Bangladesh, Retrieved from, http://www.studymode.com/subjects/supply-chain-system-of-aarong-bangladesh-page1.html **** **** ****

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