This essay will be discussing my action plan to create a successful band in the music industry. I will provide short, medium and long term action plans.
My short term action plan will mainly consist of creating online profiles and trying to get a bigger following through the internet. The main websites we shall be using are Facebook, Twitter, SoundCloud and Youtube as I believe these website are the main way people learn and discover new music and to create a fan base. The Band will also be trying to get promotion on a website called Pitchfork as I have realised that a lot of new music is promoted on there and it would also give my ideal image if the band were to be chosen for promotion. Creating the bands own website will also be a possibility as this will enable me to promote my own image. On this the band will be able to provide free downloads of our own material.
My medium term action plan will consist of recording more content for EP’s and albums and getting onto distribution companies online to make my music easily accessible to iTunes, Amazon MP3 and eMusic. The band may use companies such as; CD Baby, TuneCore and ReverbNation. The band will also be trying to get known through gigging which the band will potentially do through local promoters, as we have realised this is another way in which people who prefer to listen to live music discover new music. Gigging around is also a good way to get spotted by A&R scouts. We will also be opting for charity gigs in order to gain more exposure. We will be trying to seek for a Manager to coordinate aspects of my career such as advise on signing to the right label, publisher and booking agent.
Finally, my long term action plan will provide me with signing to a record label, gaining a publisher and booking agent. These are important for as they will provide the band with professional and organised guidance. The main record label that the band would prefer to sign to would be Columbia