Al Baik
By:
Ali Faizan
Introduction:
AL BAIK a restaurant chain in the Kingdom of Saudi Arabia. It was first established in 1974 in the city of Jeddah by Shakour AbuGhazalah. AL BAIK was the first to introduce the “Broast” chicken concept in all of Saudi Arabia. AbuGhazalah wanted to provide Arabia with a clean and affordable fast food and environment to fulfill the needs and taste of the consumers in Saudi Arabia.
AL BAIK management has earned their mark in the world because of their values. They always believed in 4 pillars; Trust, Respect, Team spirit and always striving for Excellence.
AL BAIK is committed to be moral and transparent in all of their deals and actions. They encourage honesty and transmit good and healthy relations based on Trust. They inspire their employees to be Respectful, self-discipline, helping others; giving respect and earning respect, these are an important theory AL BAIK wants their employees to possess. This in return reflects in Team spirit, of the employees. They expect their employees to keep a positive attitude at work and work together with respect and trust.
For this assignment we would like to suggest AL BAIK to explore the Malaysian market for their expansion. Below we have described why is Malaysia an ideal location for AL BAIK to exploit and how should they proceed.
Fast food in Malaysia:
To look at the scope of fast food in Malaysia we have to look at both social and cultural aspects of product. As we have already seen a lot of U.S brands of fast food in Malaysia and they have been dominating a major market share in Malaysian market. In case of AL BAIK being an ARAB brand would be the first of its kind as majority of fast food restaurants are currently American brands. Since Malaysia started MM2H (Malaysia my second home) a scheme by the government which gives foreigners long term visa’s to reside in Malaysia and buy properties and open businesses in Malaysia, more and more foreigners especially Arabs and Iranians are
Ali Faizan
Introduction:
AL BAIK a restaurant chain in the Kingdom of Saudi Arabia. It was first established in 1974 in the city of Jeddah by Shakour AbuGhazalah. AL BAIK was the first to introduce the “Broast” chicken concept in all of Saudi Arabia. AbuGhazalah wanted to provide Arabia with a clean and affordable fast food and environment to fulfill the needs and taste of the consumers in Saudi Arabia.
AL BAIK management has earned their mark in the world because of their values. They always believed in 4 pillars; Trust, Respect, Team spirit and always striving for Excellence.
AL BAIK is committed to be moral and transparent in all of their deals and actions. They encourage honesty and transmit good and healthy relations based on Trust. They inspire their employees to be Respectful, self-discipline, helping others; giving respect and earning respect, these are an important theory AL BAIK wants their employees to possess. This in return reflects in Team spirit, of the employees. They expect their employees to keep a positive attitude at work and work together with respect and trust.
For this assignment we would like to suggest AL BAIK to explore the Malaysian market for their expansion. Below we have described why is Malaysia an ideal location for AL BAIK to exploit and how should they proceed.
Fast food in Malaysia:
To look at the scope of fast food in Malaysia we have to look at both social and cultural aspects of product. As we have already seen a lot of U.S brands of fast food in Malaysia and they have been dominating a major market share in Malaysian market. In case of AL BAIK being an ARAB brand would be the first of its kind as majority of fast food restaurants are currently American brands. Since Malaysia started MM2H (Malaysia my second home) a scheme by the government which gives foreigners long term visa’s to reside in Malaysia and buy properties and open businesses in Malaysia, more and more foreigners especially Arabs and Iranians are
References: 1. Central Intelligence Agency. "Malaysia". CIA World Factbook. 2. Albaik. (2013). Retrieved June 15, 2013, from http://www.tripadvisor.com/Restaurant_Review-g293993-d788527-Reviews-Albaik-Mecca_Makkah_Province.html 3. Albaik. (2013). Retrieved June 15, 2013, from http://www.albaik.com/en 4. Brandt, T. &Yong, J. (2011). Market Watch Malaysia 2011. Malaysian-German Chamber of Commerce & Industry. Retrieved from http://malaysia.ahk.de/fileadmin/ahk_malaysia/Bilder/Others/Market_Watch_Food_Industry_2011_ENG_.pdf 5. Fast Food in Malaysia. (2012). Retrieved June 15, 2013, from http://www.euromonitor.com/fast-food-in-malaysia/report 6. Franchising Market. (2005). Retrieved June 15, 2013, from http://www.malaysiamission.com/team.php?id=25 7. SCR Corporation Sdn. Bhd. (2013). Retrieved June 15, 2013, from http://www.scr.my/ 8. The Malaysian Consumer Behaviour, Attitudes and Perceptions Toward Food Products. (2011). Retrieved June 15, 2013, from http://www.ats-sea.agr.gc.ca/ase/5828-eng.htm