All Lives Matter (BLM) Movement Analysis
This written task is based around the Black Lives Matter (BLM) movement which originated in the African-American community as a response to the violence and racism that was occurring towards them. The campaign’s mission is to create a society where black people are given as equal of an importance as others. I was inspired by an image of a diverse group of people, with the caption “All Lives Matter” (ALM) on Facebook. ALM is a campaign created by people who found BLM offensive, misunderstanding that the aim is to prioritize black lives above all others. ALM attempts to counter that claim by stating that police lives were also lost in the violence, and it was not only a “black tragedy”. This debate began because many people who were not African-American
did not understand the cultural context behind the original campaign, leading to the groups being polarized rather than coming together.
The target audience for my task is people opposing the BLM movement. It shows how language and power are shaped by cultural context. This fits under Part 1. The format is a post on a social media app called Instagram. This suits the purpose, as this outlet is often used to voice opinions on controversial topics, as it reaches large audiences instantaneously. The task starts as a post written by an African American girl, who wants to communicate the real meaning of “black lives matter”. The post attempts to show the context of the phrase and movement without discrimination. This is done through the use of pronouns like “we” and “us” to create a sense of inclusion, and persuasive speech to gain a following. This is followed by a series of comments. Consequently, the audience will reach a new understanding on the issue, and be persuaded to support the movement.
did not understand the cultural context behind the original campaign, leading to the groups being polarized rather than coming together.
The target audience for my task is people opposing the BLM movement. It shows how language and power are shaped by cultural context. This fits under Part 1. The format is a post on a social media app called Instagram. This suits the purpose, as this outlet is often used to voice opinions on controversial topics, as it reaches large audiences instantaneously. The task starts as a post written by an African American girl, who wants to communicate the real meaning of “black lives matter”. The post attempts to show the context of the phrase and movement without discrimination. This is done through the use of pronouns like “we” and “us” to create a sense of inclusion, and persuasive speech to gain a following. This is followed by a series of comments. Consequently, the audience will reach a new understanding on the issue, and be persuaded to support the movement.