Amazon SEO Case Study
Ways to master Amazon SEO to boost the ranking of your products
SEO, the search engine optimization, is the most powerful and vital tool to promote the merchandise and services of any business online. When the term SEO is uttered, everyone usually thinks about Google. However, several other huge-level websites are there to have their individual search engines to rank the products online and one among such websites is Amazon. It is an online retail giant, as the website is an abode to more than 200 million products. In addition, every year, it is turning out to be easier to start your own Amazon-associated business, such as Fulfillment By Amazon or Amazon Associate, or to grow to be a Kindle Direct Publisher through its Kindle platform.
Amazon …show more content…
What is the search engine algorithm of Amazon?
The Amazon search engine algorithm, which is popularly known as Aka9, assists you considerably in getting your products or the products of your client to the top of the Search Engine Results Pages of Amazon. As a secondary of Amazon, Aka9 was established in 2003, and it was commissioned with the sole responsibility of offering a better consumer experience by putting the correct products in front of the correct consumers.
Aka9 also works similar to Google in finding the correct pages by making use of specific off-page and on-page information in order to construct their own Search Engine Results Pages. However, the Aka9 greatly differs from the search engine algorithm of Google in a way that it will find a product to offer the best sales conversion, rather than sending high traffic to websites like Google. Due to this basic difference, business owners cannot apply the identical methods to optimize their product for the Amazon SEO as they do for Google, Bing, Yahoo, and for other search …show more content…
Due to this, a product can bypass another product by having a huge amount of sales in a short time period. However, to keep up that position, that product needs to be sold constantly and continuously. This Aka9 algorithm rule is very useful during holidays when users are more likely to purchase a Halloween-themed product during October and a Valentine-themed product during February.
Established assessments
One among the most influential variables in Amazon page rankings is the number of established reviews and their general rating. An established review is an evaluation in which somebody, who has not only purchased the product through Amazon, but the same consumer, used the same Amazon account, as well, to leave a comment. In the eyes of Amazon, a verified review is a candid and self-determining review, and a good sign of whether or not consumers like a specific product.
If the Amazon SEO continues to place a specific product at the top of the Search Engine Result Pages, derived only from sales numbers, but consumers are not leaving any reviews on the product or are leaving unconstructive comments about the product, Amazon will automatically offer a low ranking to the product. Although sales are vital, Amazon concerns about the buyer experience,
SEO, the search engine optimization, is the most powerful and vital tool to promote the merchandise and services of any business online. When the term SEO is uttered, everyone usually thinks about Google. However, several other huge-level websites are there to have their individual search engines to rank the products online and one among such websites is Amazon. It is an online retail giant, as the website is an abode to more than 200 million products. In addition, every year, it is turning out to be easier to start your own Amazon-associated business, such as Fulfillment By Amazon or Amazon Associate, or to grow to be a Kindle Direct Publisher through its Kindle platform.
Amazon …show more content…
What is the search engine algorithm of Amazon?
The Amazon search engine algorithm, which is popularly known as Aka9, assists you considerably in getting your products or the products of your client to the top of the Search Engine Results Pages of Amazon. As a secondary of Amazon, Aka9 was established in 2003, and it was commissioned with the sole responsibility of offering a better consumer experience by putting the correct products in front of the correct consumers.
Aka9 also works similar to Google in finding the correct pages by making use of specific off-page and on-page information in order to construct their own Search Engine Results Pages. However, the Aka9 greatly differs from the search engine algorithm of Google in a way that it will find a product to offer the best sales conversion, rather than sending high traffic to websites like Google. Due to this basic difference, business owners cannot apply the identical methods to optimize their product for the Amazon SEO as they do for Google, Bing, Yahoo, and for other search …show more content…
Due to this, a product can bypass another product by having a huge amount of sales in a short time period. However, to keep up that position, that product needs to be sold constantly and continuously. This Aka9 algorithm rule is very useful during holidays when users are more likely to purchase a Halloween-themed product during October and a Valentine-themed product during February.
Established assessments
One among the most influential variables in Amazon page rankings is the number of established reviews and their general rating. An established review is an evaluation in which somebody, who has not only purchased the product through Amazon, but the same consumer, used the same Amazon account, as well, to leave a comment. In the eyes of Amazon, a verified review is a candid and self-determining review, and a good sign of whether or not consumers like a specific product.
If the Amazon SEO continues to place a specific product at the top of the Search Engine Result Pages, derived only from sales numbers, but consumers are not leaving any reviews on the product or are leaving unconstructive comments about the product, Amazon will automatically offer a low ranking to the product. Although sales are vital, Amazon concerns about the buyer experience,