Preview

Analysis Of Chipotle: The Food And Beverage Industry

Satisfactory Essays
Open Document
Open Document
145 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Analysis Of Chipotle: The Food And Beverage Industry
Chipotle care deeply about where their ingredients come from. This is one of the ways they stand out within the food and beverage industry. They focus on delivering fast food and also for it to be healthier than usual fast food industries. Every choice they make they think about the bigger picture: the health of the planet (Chipotle, 2016).

Chipotle offers products which are based on Mexican cuisine, such as burrito, burrito bowl, tacos; soft corn, crispy corn, and soft flour. They also offer salads and kids menu. You can choose yourself what kind of meat, rice, beans and sauce you want on your tacos or burrito. Since Chipotle is focused on nutrition and organic food, you can find how many calories there are in each ingredient on their menu

You May Also Find These Documents Helpful

  • Powerful Essays

    APPENDIX-A BALANCE SHEET ANALYSIS | | | Chipotle | 2011 | 2010 | Total liabilities | 381,082 | 310,732 | Total Shareholder 's Equity | 1,044,226 | 810,873 | Debt ratio | 27.70% | 26.73% |…

    • 1971 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    2. In the articles “Crisis At Chipotle” and “How To Handle A Crisis” by Kristin Lewis and Adee Braun proves that advertising can hurt the company and help the company. One quote from “Crisis At Chipotle” proves that advertising the crisis that occurs is a bad thing because the customers will become very mad. One quote to prove this is “United concated Carroll and offered to pay for the quitar if he would take the video down. But this time, he said no.…

    • 230 Words
    • 1 Page
    Good Essays
  • Satisfactory Essays

    The history of Chipotle plays a huge part in the fast-casual industry. Its Founder Steve Ells originally worked at the Stars restaurant in San Francisco. He left his job to pursue his dream of opening a fine-dining restaurant but didn’t have the funds to do so. He opened the first Chipotle in 1993 in order to help him fund his dream restaurant. Before he knew it Chipotle took off and became a leader in the fast-casual industry. He started with an $85,000 loan from his father and by 2001 McDonald’s was Chipotle’s largest investor. In 2006 Chipotle went public and McDonalds and Chipotle went their separate ways. Without McDonalds Chipotle might not be where it is today. Its early investment gave Chipotle the capital it needed to grow and with…

    • 195 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Chipotle Mexican Grill was a concept turned reality by a gentleman by the name of Steve Ells. Chipotle Mexican Grill provides excellent Mexican cuisine driven by a concept of “Food with Integrity”. The first chipotle Mexican grill was opened in 1993 in Denver Colorado. By the end of 1995 there were three. In 1996 alone, Steve Ells opened five more Denver-area restaurants growing by a total of eight stores in three years. By 1998 Chipotle Mexican Grill was showing much promise. In order to meet their growth needs Chipotle took on outside investors. In 1999 they opened their first out-of-state stores in Minnesota and Ohio. As Steve was seeing rapid growth with his company, he was also noticing significant issues with the quality of the food being desired in this industry. After learning how pork was traditionally raised in the United States Steve Ells started his business down a new path. This lead to the concept of “Food with Integrity” , which was as a result of Steve’s decision to sell only the highest quality organic and naturally raised foods. Chipotle Mexican Grill continues to grow rapidly and in 2006 went public on the New York Stock Exchange. By 2012, Chipotle Mexican Grill had over 1400 company-owned stores taking over as the number two Mexican fast food restaurant for total sales in the US market. Today the overall business environment for Chipotle Mexican Grill is very good. The company has grown by over 50% since 2010 and is seeing increases in revenue averaging between 18% and 20% each year. Since going public the company has seen a 4000% return in their stock prices. Chipotle Mexican Grill continues to grow an average of 150+ stores per year. Based on their financial reporting for 2013 they had reached $3.21 billion in revenue. The significant amount of growth…

    • 1753 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Founded by Steve Ellis in 1993, his main focus was to transform "fast food" to an experience more similar to fine dining. Taking inspiration from features commonly found in fine-dining, he wanted the strategy for Chipotle Mexican Grill to focus on the following five elements:…

    • 706 Words
    • 3 Pages
    Good Essays
  • Good Essays

    healthy food staffs. Through its supply, it has won many consumers as well as investors. However, the current food supply has resulted in infection of individuals. An infection known as E.coli has cropped. The disease is associated to food staffs of Chipotle. The data given by the Centre for Disease Control indicates that fifty-two individuals in nine states have been infected with E.coli (Sander, 2011).…

    • 456 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Chipotle Case Study

    • 427 Words
    • 2 Pages

    Chipotle operates under a single business strategy in which it generated at least 95% of revenue from corporate owed restaurant. The advantage of having a single business strategy is that Chipotle focused their operation on one idea to expand their opportunity and growth. They focus their growth on Chipotle Mexican Grill domestically and internationally. Chipotle devoted their effort to one concept allowed them to create a more comprehensive plan. All their departments are working towards the same goals and objectives which can lead to better management.…

    • 427 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Chipotle Mexican Grill restaurant received a lawsuit against them because the false advertising is violating “Don’t lie” in the KTER. Lying has a negative result on human flourishing. Because it diminishes trust between human beings, may become a habit. Also leads people to make decisions on false information. With this violation many are affected. In chipotle all the diners were affected. The diners flourishing was damaged because they possibly made a decision they would not usually make with the lie told, they doubt their own ability to assess the truth and to make decisions. Impacted their relationships and their choices.…

    • 100 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    In the 90's it was very hard to find a fast pace food environment that could actually serve quality food, that’s where Chipotle began to stand out. Bringing authentic and fresh Mexican ingredients is one of the many things that makes chipotle stand out to their competition. Chipotle meats are fresh, never frozen, left over night to marinate and grilled fresh every hour .They raise their cattle in humane conditions which help the quality of their meat, from my experience at dinging in this restaurant it always carries a peculiar taste as compared to other restaurants who have added hormones to enhance flavors. You can taste the unadulterated flavors in their vegetables, salsas, and guacamole versus the genetically modified condiments provided at other establishments. Chipotle is one of the few places that thrive on quality and quantity in a fast food environment yet still guarantying fresh flavorful organic ingredients. For those who are now a part of the health conscious wave this is without a doubt the best option for not only them but for…

    • 669 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Chipotle Research Paper

    • 250 Words
    • 1 Page

    Chipotle: This is a Mexican grill which specialises in foods such as burritos and tacos. The restaurant has a significant slogan, ‘Food with Integrity’ which motivates them to serve healthy foodstuffs including; rice, beans, and the variety…

    • 250 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Chipotle Observation

    • 318 Words
    • 2 Pages

    It has come to my attention that there has been a decrease in productivity in the overall staff. At Chipotle, we must pride ourselves in being the fastest and most effective company around. In an effort to increase productivity and maintain 100% customer satisfaction, I suggest that all employees that were hired before April 10th, 2016, should undergo mandatory Productivity and Efficiency Reform Training.…

    • 318 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In late 2015, two outbreaks appeared in America. In the first, larger outbreak, 55 people infected with Escherichia coli O26 (STEC O26). 55 people are from 11states. 21 ill people were hospitalized. In the second outbreak, 5 people from 2 states infected with STEC O26 and 1 people was hospitalized (CDC, 2016). FDA along with CDC and local public health official investigated two outbreaks and found that most of the victims ate Chipotle Mexican Grill before. They think two outbreaks may relate to Chipotle Mexican Grill. Chipotle Mexican Grill voluntary closed 43 restaurants located in Washington and Oregon in early November (FDA,2016).…

    • 660 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Essay On Chipotle

    • 420 Words
    • 2 Pages

    Chipotle is a fast casual restaurant that was founded by Steve Ellis in 1993.Chipotole serve customized burritos and salads to its customers. Chipotle is now growing at rapidly pace globally, where is has 1,500 location and 37,310 employees. Chipotle main competitors are place like Qdoba, Taco bell, and many more places. Also, Chipotle is very competitor in the market, it make adjustment to the competition like not charge for extra guac because Qboda doesn’t. They are a major competitor in the food industry and they have face many problems will developed a strategy to get through it.…

    • 420 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Foods of Mexico: Salsa

    • 876 Words
    • 4 Pages

    When I hear the word Mexico, images of mouthwatering enchiladas and quesadillas come to mind. And of course, salsa. Salsa may not seem very unique, but its history stretches back to the time that the Aztecs ruled Mexico (Dumois). The Aztecs used salsas and guacamoles to transform “something as tasteless as white chicken breast into a real delicacy, worthy enough to be served on the most sophisticated and elegant table” (Dumois). Salsa is made from ingredients that are already in Mexico, such as red tomatoes, onion, garlic, chiles, and cilantro, also known as coriander (Dumois) (Sherril C.). Some salsas are based on little green tomatoes, or tomatillos, and sometimes even chocolate is used to make certain salsas (Dumois). Mexican cuisine has a wide variety of influences due to the colonization during the Age of Exploration and trade between people from various countries and continents. In a word, Mexican food is a result of several, diverse culinary influences and therefore a mixture of varied cooking styles and ingredients in various cultures (Manohar).…

    • 876 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Minorities in WV

    • 2942 Words
    • 9 Pages

    When one thinks of Mexican food one probably has cheese sauce and chips come to mind. Mexican food has become a huge part of American life, for example salsa outsells Ketchup in America. (Navarrette, 2011) Almost every town has a Mexican restaurant, and even my little town has a very popular Mexican restaurant. During this project I decided to take home a menu from El Mariachi’s, my local Mexican restaurant. Of course there was one main theme…taco or burrito shells. Almost every dish was served in a taco or a burrito shell or they were served on the side. (Lunch menu, 2010). The reason behind the popularity of taco and burrito shells is simple, corn. According to Peyton, corn has been one of the biggest crops grown in Mexico for four-thousand…

    • 2942 Words
    • 9 Pages
    Good Essays