Angry Bird Case Ananlysis
Table of Content 1. Introduction 2 2. The general environment for the gaming industry 2 3. The Industry Environment 3 3.1 Threat of new entrants 3 3.2 Power of suppliers 3 3.3 Power of buyers 3 3.4 Threat of product substitutes 3 3.5 Intensity of rivalry among competitors 3 4. The value chain 3 5. Core competencies of ROVIO 4 6. Business level strategy 4 7. Future opportunities and risks 4 8. Conclusion 5 9. References 6
Case study: Angry Birds
1. Introduction
In this day and age, with the development of technology and science, mobile phone has been used in multiple ways. With the exception of communication, there are a large number of applications for individuals’ entertainment. The mobile games have been becoming more and more popular in our daily life. There is no question that Angry Birds is one of the most successful mobile games in recent years. In this report, I will analyse the game in details. First, I will introduce the overview of the whole games industry. Following this, I will analyse the business environment, why Angry Birds is so successful, the values which are generated by it, and so on. At the last part, I will do some analysis about the future of Angry Birds which it will suffer from. It includes not only the opportunities but also risks.
2. The general environment for the gaming industry
In recent years, the development of games industry is prosperous. However, the majority of the market share is the mobile gaming industry. The ranges of games are very wide and they can be played on the mobiles easily. Now, people can enjoy high quality mobile games at anytime and anywhere. In 2010, the worth of the mobile entertainment industry is approximately 33 billion US dollars. This is because of the success of the iPhone and a large number of Android system devices (Max, R., 2011).
Nowadays, there are a lot of factors which have crucial effects on the major changes in the mobile game industry. For example, all the
Case study: Angry Birds
1. Introduction
In this day and age, with the development of technology and science, mobile phone has been used in multiple ways. With the exception of communication, there are a large number of applications for individuals’ entertainment. The mobile games have been becoming more and more popular in our daily life. There is no question that Angry Birds is one of the most successful mobile games in recent years. In this report, I will analyse the game in details. First, I will introduce the overview of the whole games industry. Following this, I will analyse the business environment, why Angry Birds is so successful, the values which are generated by it, and so on. At the last part, I will do some analysis about the future of Angry Birds which it will suffer from. It includes not only the opportunities but also risks.
2. The general environment for the gaming industry
In recent years, the development of games industry is prosperous. However, the majority of the market share is the mobile gaming industry. The ranges of games are very wide and they can be played on the mobiles easily. Now, people can enjoy high quality mobile games at anytime and anywhere. In 2010, the worth of the mobile entertainment industry is approximately 33 billion US dollars. This is because of the success of the iPhone and a large number of Android system devices (Max, R., 2011).
Nowadays, there are a lot of factors which have crucial effects on the major changes in the mobile game industry. For example, all the
References: Briley, (2011). It’s Time To Take Mobile Gaming Seriously. Behrmann, M., (2011). Game Development and Digital Growth. European Games Developer Federation. Arina, T., Inkinen, S. and Parda, J. V. (2011). Competitiveness of Finland’s IT & Telecom Industries Today and Tomorrow. The Federation of Finnish Technology Industries. Special Edition. Max, R. (2011) Development Of Android Games In The Growing Mobile Game Industry.