Apple
Capitalizing on Social Media Trends and Opportunities
A key to business survival is capitalizing on popular cultural trends. Communication though social media websites like Facebook, MySpace, Twitter, and You Tube is the latest cultural phenomenon. Companies are now taking advantage of this external opportunity in an effort to reach new markets and communicate more effectively with current and potential consumers. The purpose of this activity is to explore this trend as a strategic opportunity for a company.
INSTRUCTIONS:
Consider three (3) different companies from three different parts of the world that interest you, and search your favorite social media website for an official profile or fan page for these companies. Write a few paragraphs describing how your selected companies are using social media to promote its brand. Consider the following questions when you write your analysis:
1) How does the content on the social media profile page differ from the content on the company’s corporate website (Hint: Consider the target audience for each location)?
2) In your opinion, has the selected company done well in capitalizing on the social media trend? Why or why not?
3) How are the company’s competitors using the same social media websites?
4) You MAY add further observations.
E.g.: Samsung: Korea - Electronic; BMW: Germany - Automobile; Telekom Malaysia: Malaysia – Telecommunications; Harvard University: USA – Education.
Almost 9 out of 10 companies using social media, such as Face book, Twitter, YouTube’s, MySpace and etc to promote their company and their product to customers. I have selected three companies from different countries that use social media besides company corporate websites.
• HTC – Telecommunication equipment (Taiwan)
• Nestle – Food producers (Switzerland)
• May bank- Financial services (Malaysia)
HTC – Telecommunication equipment (Taiwan)
Starting its operation in 1997, HTC has made a name for
A key to business survival is capitalizing on popular cultural trends. Communication though social media websites like Facebook, MySpace, Twitter, and You Tube is the latest cultural phenomenon. Companies are now taking advantage of this external opportunity in an effort to reach new markets and communicate more effectively with current and potential consumers. The purpose of this activity is to explore this trend as a strategic opportunity for a company.
INSTRUCTIONS:
Consider three (3) different companies from three different parts of the world that interest you, and search your favorite social media website for an official profile or fan page for these companies. Write a few paragraphs describing how your selected companies are using social media to promote its brand. Consider the following questions when you write your analysis:
1) How does the content on the social media profile page differ from the content on the company’s corporate website (Hint: Consider the target audience for each location)?
2) In your opinion, has the selected company done well in capitalizing on the social media trend? Why or why not?
3) How are the company’s competitors using the same social media websites?
4) You MAY add further observations.
E.g.: Samsung: Korea - Electronic; BMW: Germany - Automobile; Telekom Malaysia: Malaysia – Telecommunications; Harvard University: USA – Education.
Almost 9 out of 10 companies using social media, such as Face book, Twitter, YouTube’s, MySpace and etc to promote their company and their product to customers. I have selected three companies from different countries that use social media besides company corporate websites.
• HTC – Telecommunication equipment (Taiwan)
• Nestle – Food producers (Switzerland)
• May bank- Financial services (Malaysia)
HTC – Telecommunication equipment (Taiwan)
Starting its operation in 1997, HTC has made a name for