AVON STRATEGIC ANALYSIS
Avon Slogan: The Company for Women
The word “Women” is not needed to be changed because Avon is already strongly known for this.
Actual Mission Statement:
The Global Beauty Leader The Women 's Choice for Buying The Premier Direct Seller
The Best Place to Work The Largest Women 's Foundation The Most Admired Company
Proposed Mission Statement:
Avon is committed to be the leading direct selling company that provides beauty and related brands to satisfy women worldwide. Encouraging good relationship between our employees and clients to create lifelong customer relationships. Promoting equality in the work place, maintaining our growth and profitability through effective representatives and latest technology. We will remain socially responsible to the community.
Actual Vision:
The Avon vision is to be the company that best understands and satisfies the product, service and self-fulfillment needs of women globally.
Proposed Vision:
To be the premier direct seller of beauty products that will enhance satisfaction and self-fulfillment of women globally.
Strategic Objectives: Concrete actions guided by the Vision of the company
1. Effective Direct Selling – Avon is still using an old, door to door strategy and costly catalogues, wherein we can switch to modern, mobile and paperless strategy. Engaging in different social media like facebook, twitter, etc..
2. Expanding Accessible Retail Stores- A purely rep-based system is no longer effective, increasing retailing stores that are near and direct to customers.
3. Increasing the Product Line for Beauty Products – Capitalizing on Avon’s competitive advantage since beauty products have the highest sales.
Beauty Products
4. Using Organic Ingredients for Beauty Products – Maintaining environmental friendly products, with a proper research.
5. Providing Approachable Customer Service – Utilizing the latest technology to provide satisfaction to our customers, by providing 24 hrs online customer service for further
The word “Women” is not needed to be changed because Avon is already strongly known for this.
Actual Mission Statement:
The Global Beauty Leader The Women 's Choice for Buying The Premier Direct Seller
The Best Place to Work The Largest Women 's Foundation The Most Admired Company
Proposed Mission Statement:
Avon is committed to be the leading direct selling company that provides beauty and related brands to satisfy women worldwide. Encouraging good relationship between our employees and clients to create lifelong customer relationships. Promoting equality in the work place, maintaining our growth and profitability through effective representatives and latest technology. We will remain socially responsible to the community.
Actual Vision:
The Avon vision is to be the company that best understands and satisfies the product, service and self-fulfillment needs of women globally.
Proposed Vision:
To be the premier direct seller of beauty products that will enhance satisfaction and self-fulfillment of women globally.
Strategic Objectives: Concrete actions guided by the Vision of the company
1. Effective Direct Selling – Avon is still using an old, door to door strategy and costly catalogues, wherein we can switch to modern, mobile and paperless strategy. Engaging in different social media like facebook, twitter, etc..
2. Expanding Accessible Retail Stores- A purely rep-based system is no longer effective, increasing retailing stores that are near and direct to customers.
3. Increasing the Product Line for Beauty Products – Capitalizing on Avon’s competitive advantage since beauty products have the highest sales.
Beauty Products
4. Using Organic Ingredients for Beauty Products – Maintaining environmental friendly products, with a proper research.
5. Providing Approachable Customer Service – Utilizing the latest technology to provide satisfaction to our customers, by providing 24 hrs online customer service for further