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Burger
Marketing Plan

A. On Marketing Mix: PRODUCT OR SERVICE

1. What is your of business? Briefly describe the products and services you intend to offer to your perspective customers.
Bodato® Burgers is impassioned to serving fresh, healthy and high-end burgers, pastas and salads. It is located in the fast-growing technology core in the country, Fort Bonifacio, Taguig City. Considered as one of the pioneers in the “burger bar” industry, Bodato® Burgers redefines how people perceive “fast food”. It is a burger and a bar store (hence the term “burger bar”) in the sense that its main products are burgers; it is also a bar for the simple reason that selection of beverages are presented in resemblance of a conventional bar. With its high-end product line-up, the company offers nutrition and excellence with

2. If your product is tangible, or visual, illustrate a sample of it and describe its’ specifications (e.g.) size, weight, dimensions, ingredients, brand/ product name etc.). Enumerate & justify its uses.

a. Illustration b. Specifications c. Uses

Beef Burger
A treat enriched with nutrients you can only find in protein-rich buns, tasty beef patty, fiber-rich lettuce, cucumber & tomato. CALORIES: 370.91 kcal PROTEIN: 28.79 g FAT: 18.93 g CARBOHYDRATES: 20.65 g

Beef Burger with Cheese
A treat enriched with nutrients you can only find in protein-rich buns, tasty beef patty, fiber-rich lettuce, cucumber & tomato.

Beef Burger De Luxe
Why not just go all out and order this sumptuous burger made with all the goodness of the beef burger with anchor cheese and chili con carne with kidney beans? This is full of iron, calcium, vitamin B1, B6, folate, and fiber for a better you.

Spicy Beef Burger
Spice up your life and stay healthy while you’re doing it with this all-new spicy beef burger! Black pepper is known to have great amounts of antioxidant properties! CALORIES: 371.89 kcal PROTEIN: 28.79 g FAT: 18.89 g CARBOHYDRATES: 20.9

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