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bus plan
Dave’s Sports Superstore
Business Plan

Table of Contents:
1. Executive Summary
2. Company Summary
3. Products
4. Market Analysis Summary
5. Strategy and Implementation Summary
6. Web-Plan Summary
7. Management Summary
8. Financial Plan

Executive Summary The purpose of this business plan is to secure a business loan of $750,000 from a financial institution in order to secure the proper resources for starting business Dave’s Sports Super Store. We plan to bring superior service and goods to the greater New York region and it will be operated by Mr. David Maggio Dave’s will sell quality sporting goods equipment for the entire family, primarily focused on and specializing in baseball and softball equipment, apparel and accessories from major manufacturers such as Easton, Louisville Slugger, Wilson, Worth, Mizuno, Miken, and Under Armour . This business will be operated by Owner David Maggio who will act as President and CEO. Mr. Maggio’s High technology and sports background mixed with his entrepreneurial experience makes him the ideal leader to drive this sporting goods retail/internet endeavor.

Objectives:
Realize an annual sales growth rate of 20% in years 2-5, reaching over $5 million in sales by the end of year 5.
Improve gross margins from 25% to 35% by the end of year 5.
Improve net margins by the end of year 5.
Redesign and upgrade the Internet e-commerce store by the end of the first year.
Increase website site traffic 50% and sales 20% in years 1-5 by investing in aggressive Web search optimization and marketing.
Enhance the retail store location in the second half of year 1 by relocating the current store from its current location to a more prime location in the metropolitan area.
Establish relationships with local nonprofit organizations, to help underprivileged children build confidence and self-esteem through youth sports programs.
Run the business as a family-run and -oriented business

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