Business Communication

Introduction
Communication is simply sharing and exchanging own opinion or information within the mutual understanding, between one person to one person or group of people. It could be in a same Place or one place to another place. Kushal (2010-11) makes the point that, communication word derived from Latin word ‘communis’ or ‘communicare’ which signify ‘make common’, actually communication means exchanging information or thoughts through speech, signal or writing. We can more deeply understand from Allen Louis state that ‘communication is the sum of the entire things one person does when he wants to create understanding in the mind of another; it involves a systematic and continuous process of telling, listening, and understanding’ (cited by Debasish and Das, 2009, p. 4). From the beginning of industrial revolution Successful communication is remain truly fundamental for any kind of organisation; it could be the large or small corporation. Effective communication within the business organisation either it’s internally or externally thrives a company to achieve its goal. Effective communication it’s like a fuel that drives its engine (organisation).
It’s a common perception in our mind that communication is only oral and written from actually, through wide range of different method we can communicate with each other. In this essay I am going to evaluate all the different communication method and their impotence in the business organisation.
Importance of Effective communication:
To cure from any syndrome (difficulty) effective communication work like a medicine in the organisation. Effective communication is crucial for each arena of the organisation. If someone generate a valuable idea in the organisation and he/she can’t converse effectively with others, output of the idea will be insignificant. In the words of K.O.Locker, ‘ Effective communication is a process by which information is transmitted between individuals and organisation with the purpose to inform, to request or persuade and to build goodwill. It is clear, complete, and correct and saves the reader’s time and helps in achieving its goals.’(Cited by Kushal, 2010-11, p. 19). Successful communication builds reputation for organisation in the market place. Effective communication from beginning to end goes away a systematic development. There are some basic key elements of effective communications. These elements are: 1. Encoder/ Sender/Speaker 2. Decoder/ Receiver/ Listener 3. Message/ Information / Idea 4. Medium/ Method 5. Feedback/ Output/ Confirmation
Effective communication is essential for the organisation, because there are some benefits that organisation can achieve from effective communication. According to Taylor (2005) the benefits are:
‘Stronger decision-making and problem-solving
Upturn in productivity
Convincing and compelling corporate materials
Clearer, more streamlined workflow
Enhanced professional image
Sound business relationship
Successful response ensured’
Kushal ( 2010-11) proposed that, Effective communication foundation is based on answering the PAIBOC question.
P: Purpose: what’s the purpose of communication?
A: Audience: who will be target audience?
I: Information: what would be the information in transmitting massage?
B: Benefits: what benefits sender can offer to the reader?
O: Objections: Consider the objection can create for receiver?
C: Context: How will the context affect reader’s response?
There is also so many consequences of failure of effective communication such as company can lose their reputation into their customer, breakdown in group task, valuable time, finance and recourses.
It can reduce their manufacture productivity which is really case sensitive.
Different method of communication:
Basically there are two types of communication • verbal communication 1. oral communications 2. written communications • Non verbal communication 0ral communication is one type of verbal communication can be classified in two types 1 Formal communications 2 Informal communications Formal oral communication is normally considered as meetings, speech, interview, presentation, video conferencing, conference hall meeting. Radio, television, seminar etc. Informal oral communication is like face to face chat, grapevine. Written verbal communication is written or printed from of communication. It’s really formal types of communication in the business. Due to the advance of technology for the distance way of communication highly use method is e mail and fax. Other types of written communication is letter, notice, intranet, report, staff newsletter, notice, graphs/ chart, advertisement, press release, customer newsletter, leaflet/ brochure etc. Non verbal communication means body language. It’s also very important in modern day business communication. It’s also conveying the signals and message like verbal communication. Non verbal communication happens normally during to the face to face communication, seminar speech, and formal conference meetings. It does also create positive and negative impact to the listener, for instance good eye contact help receiver feel comfortable and confident.
There are types of non verbal communication: • Posture • Facial expression • Touching • Eye contact • Gesture
In successful business, particularly use several kind of effective mechanism for effective communication. In business for effective communication most important thing is to consider, who is the target audience? Information technology is so advance in this century business has both (sender and receiver) sided facility for quick communication. That’s why communication process much more efficient now-a-days.
Two types of methods generally uses in successful business are: • Workshop • General media • Press release • E mail • Company website • Surveys • Video or PowerPoint presentation • Grope Meetings • Seminar
There are also some advantages of above mention methods follows: • Quick process of communication most of the cases get instant feedback. • Time saving and quiet efficient way of communication • Motivate: During the meeting or presentation and conference it’s motivate others which is very beneficial for the organisation. • Remove misunderstanding between groups of people in any category of task. • Some kind written ways of communication maintain proof of document for the corporation. • It does create public eye or advertisement for the business.
Argument is how to overcome all kind of obstacles during the communication. First of all have to identify all kind of barrier of effective communication. Obstacles are normally may create internally or externally, such as: • Noise • Lack of interest • Cultural and ethnicity differences in the work place. • Uncomfortable Environment • Negative body language • Technical fault • Distance between sender and receiver.
Business leader communication skills:
In this world there are lot of business leader and public figure that perfectly used their communication skill and became a successful and famous in their own field, for example Sir Lord Michael Allen sugar. He was founded Amstrad in 1968. It’s came into the London stock exchange in 1980. It was highly successful company in the PC market that time. In this company he has shown his communication skill within the company and with the external company stakeholders.
Allen sugar innovation and communication skill lead the company to become a profitable in the market, in spite of having a competitors.
Amstrad company product was electrical method of communication itself such as home computer, satellite receiver, dancall GSM mobile phones, e m@iler (featured telephone with e mail facility).
Allen sugar demonstrated a very good communication skill within his different department of company such as: • Human recourses department • IT department • Logistic ( shipping movement item) • Customer service • Etc.
He had also very good communication with retailer in the market and internal-external stakeholder of Amstrad. Eventually his communication skill helped him to become a member of House of Lords. (Macmillan 2010).
Conclusion:
Communication makes social and professional life smother and healthier. Necessity of effective business communication is equal in every types of organisation in this age. Organisational task can be done effectively by proper utilising method of business communication. It is become more quick and simple due to the technological development. Many business leaders have been successful because they give enormous significance of effective communication in their organisation.

References:

Debasish, S. and Das, B. (2009), ‘Reading list: Basics of communication’, Business communication. Delhi: PHI learning private LTD. pp. 4
Kushal, S. (2010-11), Business communication. Latest edition. Delhi: V.K. (India) Enterprises.
Kushal, S. (2010-11), ‘Reading list: Meaning and importance of effective communication’, Business communication. Delhi: V.K. (India) Enterprises. PP. 19
Macmillan (2010), Alan sugar what you see is what you get. London: Macmillan publishers Limited.
Taylor, S. (2005), Communication for Business. Fourth edition. Harlow: Pearson Education Limited.

Bibliography:
Business case studies, (2012), People Theory, working together business communication. Available from http://businesscasestudies.co.uk/business-theory/people/working-together-business-communications.html [Electronically accessed 09th February, 2012.]

Guffey, M. (2010), Essential of Business Communication, eighth edition. Mason: South-Western Cengage Learning.
Hartley, P. (1999), Interpersonal Communication, 2nd edition. London: Routledge
Hargie, O.D.W. (1997), The Handbook of Communication Skills, 2nd edition. London: Routledge.
Lehman, C. and Dufrene, D (2008), Business communication, Fifteenth edition. Mason: Thomson South western.
Wiseman, R.L. and Shuter, R. (1994), Communicating in Multinational Organisations. Thousand Oaks, CA: Sage.

References: Debasish, S. and Das, B. (2009), ‘Reading list: Basics of communication’, Business communication. Delhi: PHI learning private LTD. pp. 4 Kushal, S Kushal, S. (2010-11), ‘Reading list: Meaning and importance of effective communication’, Business communication. Delhi: V.K. (India) Enterprises. PP. 19 Macmillan (2010), Alan sugar what you see is what you get Taylor, S. (2005), Communication for Business. Fourth edition. Harlow: Pearson Education Limited. Bibliography: Business case studies, (2012), People Theory, working together business communication http://businesscasestudies.co.uk/business-theory/people/working-together-business-communications.html [Electronically accessed 09th February, 2012.] Guffey, M Hartley, P. (1999), Interpersonal Communication, 2nd edition. London: Routledge Hargie, O.D.W Lehman, C. and Dufrene, D (2008), Business communication, Fifteenth edition. Mason: Thomson South western. Wiseman, R.L. and Shuter, R. (1994), Communicating in Multinational Organisations. Thousand Oaks, CA: Sage.