For
Kaithlyn Pizza Waffle
Prepared by: Kareen May Resultay Bautista
Atty: Jesus Apuyod...CPA______________
Date: ____________
This paper is submitted as partial fulfillment of the requirements for MBA2013 subject: Entrepnuership Management 2013
Kaithlyn Pizza Waffle
Executive Summary
Introduction We are presenting you a whole new product, unknown in this place of Taguig City, at least not in the form we offer it. Right now you may think that this is going to be the same as millions of other products but what if we tell you that with a very small investment, you can make hundreds of thousands of pesos or dollars? Not possible? Well, take a few moments to go through the next pages and we assure you that at the end, you’ll be convinced!
1
The Product We would like to introduce you to the pizza waffle. For almost an 18 century is an invented by the chef of the price bishop of liege as an adaption of brioche bread dough. If features chunks of pearl sugar that caramelizes on the outsides of the waffle when baked. Now 800 years later, they’re sold in numerous outlets all over the world, from Europe, over Asia to South America and most of all in the Philippines. And when you think about it, that’s not even so surprising……..
Brand Name The waffles are called Kaithlyn Pizza Waffle because in the contrast everybody knows is too healthy and to other people like diet and the name of my daughter. The Kaithlyn Pizza Waffle is in fact healthy diet waffle and the other waffle product which is a total different thing. In the other country the waffle are served as breakfast but in Kaithlyn Pizza Waffle served Breakfast, luncheon and snack time and almost in dinner time together to other food. The Kaithlyn Pizza Waffle however is served on its own, possibly with toppings but nothing else. So because it’s Kaithlyn Pizza Waffle but made with other healthy food or bacon, cheese, ham and any kind of pizza