Business Plan-Bakery
Madison’s Café
123 Main Street
Madison, WI 5714
Owner
Executive Summary Madison’s café is a new bakery café establishment located on the east side of Madison, WI. Madison’s café hopes to bring interest to the local working class with its wide range of bakery good and simple lunch choices. This company plans to put together a strong marketing campaign to make our self known in hopes that the customers will continue to come back once they know what we are all about.
Table of Contents
Executive Summary Market/Industry Anaylysis 1 Business Concept 1 Trends 1 Customers Channels 2
Value Chain 3
Competitors 4
Marketing Plan 6 Target Market 6 Branding 6
Communication 6
Advertisement 7
Distribution 7
Goals 8
Financial Plan 9 Revenue Projections 9 Expense Forecast 9 Finacial Analysis 9
Target Sales 9
Works Cited 10
Market Analysis
Business Concept The business I would like to start up would be a local bakery café named, Madison’s Café. This café will be located on the east side of Madison, WI and will be open from 6am to 4pm seven days a week. Madison’s Café is the ideal place to stop for your morning coffee and a quick inexpensive breakfast, it will have a variety of different breakfast and lunch items waiting for you to come pick out or drive through to receive. This café is different than other because it provides a very relaxing environment for those customers to sit and enjoy or grab and go which ever they choose. This is different than most other fast food restaurants because we make it our goal to have our café feel warm and welcoming to all of our guests. The food industry is a very large and competitive market. It is very easy to succeed in this industry, if you are able to retain regular customers. It is also very easy to fail in this industry if you are not able to get customers to come into your business and buy your products. The
123 Main Street
Madison, WI 5714
Owner
Executive Summary Madison’s café is a new bakery café establishment located on the east side of Madison, WI. Madison’s café hopes to bring interest to the local working class with its wide range of bakery good and simple lunch choices. This company plans to put together a strong marketing campaign to make our self known in hopes that the customers will continue to come back once they know what we are all about.
Table of Contents
Executive Summary Market/Industry Anaylysis 1 Business Concept 1 Trends 1 Customers Channels 2
Value Chain 3
Competitors 4
Marketing Plan 6 Target Market 6 Branding 6
Communication 6
Advertisement 7
Distribution 7
Goals 8
Financial Plan 9 Revenue Projections 9 Expense Forecast 9 Finacial Analysis 9
Target Sales 9
Works Cited 10
Market Analysis
Business Concept The business I would like to start up would be a local bakery café named, Madison’s Café. This café will be located on the east side of Madison, WI and will be open from 6am to 4pm seven days a week. Madison’s Café is the ideal place to stop for your morning coffee and a quick inexpensive breakfast, it will have a variety of different breakfast and lunch items waiting for you to come pick out or drive through to receive. This café is different than other because it provides a very relaxing environment for those customers to sit and enjoy or grab and go which ever they choose. This is different than most other fast food restaurants because we make it our goal to have our café feel warm and welcoming to all of our guests. The food industry is a very large and competitive market. It is very easy to succeed in this industry, if you are able to retain regular customers. It is also very easy to fail in this industry if you are not able to get customers to come into your business and buy your products. The
Cited: Greene, Cynthia (2012). Entrepreneurs: Ideas in Action. Mason, OH: South-Western, Cengage Learning. Helm, Bert. (2010).Ethnic marketing: McDonalds’s is Lovin’ It. Business Week customers-differentiate-your-business-and-thrive/ (Raimond, Kayla, potential customers, March 13, 2012) (Rogers, Adam, general manager Panera Bread, March 12, 2012).