Business Striped Bare By Richard Brannon Summary
My Favourite Quotes & Tips from Richard Branson’s “Business Stripped Bare”. 1) In an ideal business environment, everybody should have a rough idea of what everyone else is going through. People should be free to talk. Banter is essential. Anonymous, over-formal, regimented surroundings produce mediocre results.
“If your people aren’t talking to each other, how are they ever going to get ideas?” 2) “So put people together in a way that will have them bouncing ideas off each other, befriending each other and taking care of each other, and suddenly they are coming to you not with gripes and problems, but with solutions and great ideas”. 3) “When the business lets you, shake things up a little”. 4) Loves the spirit and the people philosophy adopted at Virgin- “ The woman who was the managing director of Virgin’s recording division started work for Virgin at the Manor Recording Studios as the cleaning lady!” The manager of the Kasbah, their hotel in Asni, Morocco, also first started out as a masseuse”. …show more content…
5) After all, we only live once, and most of our time is spent at work, so it’s vital we are allowed to feel good about what we do.
6) Virgin Blue for instance has this interesting initiative that helps empower cabin attendants to take responsibility for their actions and to take charge and help sort things out-> “First to Know, First to Fix”. 7) “On board a plane, customer service and staff satisfaction are pretty much the same issue”. 8) On the importance of self-discipline in
employees:
“A self-disciplined employee will have the patience to conduct routine business routinely, the talent to respond exceptionally to exceptional circumstances, and the wisdom to know the difference between the two”. 9) Fascinating point to note:
Did you know that Richard Branson started his own Student magazine at the age of 16 and was offered €80,000 at that time by IPB (a Publishing firm) for them to buy over this Student magazine. At the dinner, a young 16 year old Branson shared his vision about starting a Student Airlines, Student Bank, Student Record shops, Student Health Clubs and more. After the lunch, he got a call notifying him that the directors had changed their mind.
Imagine how they must have felt over the years to watch the Virgin brand growing across various industries?
Most business gurus always tell us that specializing is the key to success. You must know your product very well. Yes, but why must that necessarily apply to just one industry? If we think about it, the greatest inventors and entrepreneurs didn’t go with what worked.. They dared to try the unconventional- whether it was product ideas, services or concepts. 10) To the question of what gets him out of bed-> he answers” It’s the challenge. It’s the brand”.
“Remember, a brand always means something, and ultimately, you can control the meaning of your brand only through what you deliver to the customer”. 11) Turnover can be huge but it is the profit margin that matters”.
“If your people aren’t talking to each other, how are they ever going to get ideas?” 2) “So put people together in a way that will have them bouncing ideas off each other, befriending each other and taking care of each other, and suddenly they are coming to you not with gripes and problems, but with solutions and great ideas”. 3) “When the business lets you, shake things up a little”. 4) Loves the spirit and the people philosophy adopted at Virgin- “ The woman who was the managing director of Virgin’s recording division started work for Virgin at the Manor Recording Studios as the cleaning lady!” The manager of the Kasbah, their hotel in Asni, Morocco, also first started out as a masseuse”. …show more content…
5) After all, we only live once, and most of our time is spent at work, so it’s vital we are allowed to feel good about what we do.
6) Virgin Blue for instance has this interesting initiative that helps empower cabin attendants to take responsibility for their actions and to take charge and help sort things out-> “First to Know, First to Fix”. 7) “On board a plane, customer service and staff satisfaction are pretty much the same issue”. 8) On the importance of self-discipline in
employees:
“A self-disciplined employee will have the patience to conduct routine business routinely, the talent to respond exceptionally to exceptional circumstances, and the wisdom to know the difference between the two”. 9) Fascinating point to note:
Did you know that Richard Branson started his own Student magazine at the age of 16 and was offered €80,000 at that time by IPB (a Publishing firm) for them to buy over this Student magazine. At the dinner, a young 16 year old Branson shared his vision about starting a Student Airlines, Student Bank, Student Record shops, Student Health Clubs and more. After the lunch, he got a call notifying him that the directors had changed their mind.
Imagine how they must have felt over the years to watch the Virgin brand growing across various industries?
Most business gurus always tell us that specializing is the key to success. You must know your product very well. Yes, but why must that necessarily apply to just one industry? If we think about it, the greatest inventors and entrepreneurs didn’t go with what worked.. They dared to try the unconventional- whether it was product ideas, services or concepts. 10) To the question of what gets him out of bed-> he answers” It’s the challenge. It’s the brand”.
“Remember, a brand always means something, and ultimately, you can control the meaning of your brand only through what you deliver to the customer”. 11) Turnover can be huge but it is the profit margin that matters”.