Case Study: Broadway Gym
Market segmentation is a process of bifurcating the various segments of market, so that each element of marketing can be analysed separately and policy can be prepared accordingly (Chen, et al. 2013, p.123).
Different segments of the market
Geographic- The geographic segmentation helps to identify any the business of any organisation according to the country in which the organisation dominates (Kunkel, et al. 2013, p.471). The different parts of Sydney can be divided into suburbs, which include Sydney CBD, The Rocks and Pyrmont. There is also Eastern Suburban, Forest, Hill District and Inner west. The Northern suburbs include areas like city of Ryde. There is also Southern Sydney, Western Sydney. The Broadway Gym is located in Sydney CBD, …show more content…
Thus, it is vital for Broadway Gym fix their price in high range. The latest equipment and renowned trainer they provide require a very high expenditure hence for making significant profit they need to keep a high membership fees. They provide special discount at different times to attract new clients. They also provide free trail service for people who have never used their gym to get an idea of the quality of their service.
Place- Broadway Gym is located in the Broadway Street of Sydney. This part is in the Sydney Central Business District. Hence, they have a chance of doing their business in very proper place of the city. They can also do business from clients in many suburb region of Sydney.
Promotion- In Spite of the fact that Broadway Gym is a very old and renowned centre in Sydney, constant promotional activities is important to attract new clients even to keep updated their regular members about new service they are introducing. They rely on various social networking sites heavily for their promotion. Many good reviews and testimonials by do help them to maintain a healthy reputation (Thompson, 2013, p.11).
Physical environment- Broadway Gym is the longest standing gym in Sydney; hence, there is no huge availability of space. They provide a clean and suitable environment where the members can perform their gym activities
Different segments of the market
Geographic- The geographic segmentation helps to identify any the business of any organisation according to the country in which the organisation dominates (Kunkel, et al. 2013, p.471). The different parts of Sydney can be divided into suburbs, which include Sydney CBD, The Rocks and Pyrmont. There is also Eastern Suburban, Forest, Hill District and Inner west. The Northern suburbs include areas like city of Ryde. There is also Southern Sydney, Western Sydney. The Broadway Gym is located in Sydney CBD, …show more content…
Thus, it is vital for Broadway Gym fix their price in high range. The latest equipment and renowned trainer they provide require a very high expenditure hence for making significant profit they need to keep a high membership fees. They provide special discount at different times to attract new clients. They also provide free trail service for people who have never used their gym to get an idea of the quality of their service.
Place- Broadway Gym is located in the Broadway Street of Sydney. This part is in the Sydney Central Business District. Hence, they have a chance of doing their business in very proper place of the city. They can also do business from clients in many suburb region of Sydney.
Promotion- In Spite of the fact that Broadway Gym is a very old and renowned centre in Sydney, constant promotional activities is important to attract new clients even to keep updated their regular members about new service they are introducing. They rely on various social networking sites heavily for their promotion. Many good reviews and testimonials by do help them to maintain a healthy reputation (Thompson, 2013, p.11).
Physical environment- Broadway Gym is the longest standing gym in Sydney; hence, there is no huge availability of space. They provide a clean and suitable environment where the members can perform their gym activities