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Case Study Dallas Regional Chamber: Path To Embracing Diversity

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Case Study Dallas Regional Chamber: Path To Embracing Diversity
Dallas Regional Chamber: Path to Embracing Diversity
Adrian Killebrew
University of Phoenix
Dallas Regional Chamber: Path to Embracing Diversity The Dallas Regional Chamber of Commerce is a non-profit organization in Dallas, Texas. The concept of a Chamber of Commerce originated in Europe in the 17th century (Lacho and Brockman, 2011). There are 2,800 state and local chamber chapters in the United States (U.S. Chamber of Commerce).
The mission of the DRC is “together we will lead the Dallas region to become the most economically prosperous region—and the most desirable place to live and work—in the United States” (Dallas Regional Chamber, 2010). The strategic plan for the DRC is a document that was created as a result of strategic planning with Boston Consulting
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Valuing diversity requires the culture seeking to interact with the differences in its members. One company has worked to see diversity as an asset rather than as a challenge. Deloitte’s position on diversity according to Das Neves & Mele (2013) is that talented people choose to work where their differences are respected and they have access to the opportunities to realize their potential. Emphasis on diversity does not prevent a strong commitment to ethical principles, including honesty, compliance with the law, competence, confidentiality, integrity, objectivity, fair business practices, respect, and fair treatment. Enterprise Rent-A-Car is one of the largest car hire company in the world. The company has more than 7,000 locations in the United Kingdom, Germany, Ireland, and North America employing 74,000 people (Lafever-Ayer, 2013). Recently, the company decided to implement a diversity management system after realizing that diversity was an area of opportunity. The company recognized that diversity was missing from its upper leadership and took measures to address their

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