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Case Study of La Loraine Boutique

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Case Study of La Loraine Boutique
La Loraine boutique lately faces some problems when 2 very long service Sales Associates resigned. This causes the staff’s morale to be affected drastically which in turn, affecting their sales. A training plan aimed to recommend a customer service award program with the aim of boasting their morale and improving their service and sales has been put in place.

Company’s Goal

Vision : To be the largest fashion store in Asia
Mission : Maintaining consistent deliveries of quality products
Core Values : Having excellent customer service - “ Service from the Heart” “ Value for money”

Training Plan

A training plan has been devised to go in line with the company’s goal which consists of the Vision, Mission and Core Values. Firstly, we identify the each individual’s learning styles and training needs of the staffs that are require to undergo this training program. In this case, there are 8 staffs that needs to be sent for re-training as part of the program. Individually, we recognize and understand their different types of learning styles which are, converger, diverger, assimilator and accommodator. With these learning styles being ascertain, we then go about planning on the learning activities for the individual staffs.

After discussion and agreement on what the individual staffs re-training would be, we came to a conclusion on the following training activities,
- Essential retail skills course to be for 2 of the converger staffs
- Handling merchandise display course to be for 2 of the diverger staffs
- Retail Operations course to be for 2 of the assimilator staffs
- Retail supervision course to be for accommodator staffs

Following that, the budget for the training plan will be worked out. In this case, training programs for all 8 staffs will cost the management $674.10 which is within the budget of $5976 per annum (3% of payroll per annum).

A focus group discussion will be then arranged between the staffs and the management. Staffs

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