Coca Cola Share A Coke This Summer
Link: https://www.youtube.com/watch?v=HUzPwIP9BqE
Coca-Cola - Share a Coke This Summer
This video is relevant to this marketing course because it shows the target market, the messages and the strategies that Coca-Cola is using in the 21st century against their competitors. First, in the video the company is showing who their target market is (Demographic Segmentation: Gender, Age, Lifestyle, etc.),which is revealed to be teenagers. However, in reality the Coca Cola Company has a wider target market because the product is addressed to everyone and everywhere. Usually the consumers (both males and females)who use the product are between 12 and 32 years old.
Second, in the video we can see that the consumers are buying the product, this shows the reputation of the trademark in the mind of the consumers and a few seconds later we can see more people buying Coca-Cola in massive amounts which reflects the power, the preference and the loyalty that the consumers have to the Coca-Cola brand. In the video, after the consumers brought the product we can see them having fun, having barbecues, having parties and playing on the street with their friends, in that moment Coca-Cola is telling us the viewers that the purpose of this video is not only to show the popularity of the brand but also that the company is not just about selling goods to the consumers but also selling events ( Examples: World cup and the Olympics) and experiences ( Examples: Walt Disney magic kingdom and music/sports camps) to the consumers.
Coca-Cola is the number one company of soft drinks around the world, the margin between it and its is competitors is huge, so the reason that Coca-Cola keeps doing the advertising is not to increase their sales, but to remind people that Coca-Cola is here, is number one and the consumers should drink Coke once in a while(Hartlaub Peter, 2014) . Like this advertising and many others, Coca-Cola focus on the principle of sharing; not only sharing with families and
Coca-Cola - Share a Coke This Summer
This video is relevant to this marketing course because it shows the target market, the messages and the strategies that Coca-Cola is using in the 21st century against their competitors. First, in the video the company is showing who their target market is (Demographic Segmentation: Gender, Age, Lifestyle, etc.),which is revealed to be teenagers. However, in reality the Coca Cola Company has a wider target market because the product is addressed to everyone and everywhere. Usually the consumers (both males and females)who use the product are between 12 and 32 years old.
Second, in the video we can see that the consumers are buying the product, this shows the reputation of the trademark in the mind of the consumers and a few seconds later we can see more people buying Coca-Cola in massive amounts which reflects the power, the preference and the loyalty that the consumers have to the Coca-Cola brand. In the video, after the consumers brought the product we can see them having fun, having barbecues, having parties and playing on the street with their friends, in that moment Coca-Cola is telling us the viewers that the purpose of this video is not only to show the popularity of the brand but also that the company is not just about selling goods to the consumers but also selling events ( Examples: World cup and the Olympics) and experiences ( Examples: Walt Disney magic kingdom and music/sports camps) to the consumers.
Coca-Cola is the number one company of soft drinks around the world, the margin between it and its is competitors is huge, so the reason that Coca-Cola keeps doing the advertising is not to increase their sales, but to remind people that Coca-Cola is here, is number one and the consumers should drink Coke once in a while(Hartlaub Peter, 2014) . Like this advertising and many others, Coca-Cola focus on the principle of sharing; not only sharing with families and
Bibliography: Moye, Jay.“Summer of Sharing: 'Share a Coke ' Campaign Rolls Out in the U.S.”. Coca-Cola Company. June 10, 2014. Web. January 19, 2015. <http://www.coca-colacompany.com/stories/summer-of-sharing-share-a-coke-campaign-rolls-out-in-the-us>. Marsh, Harriet. “Coke reaps rewards after putting names on cans and bottles”. The telegraph. September 27, 2014. Web. January 20, 2015. <http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/11125509/Coke-reaps-rewards-after-putting-names-on-cans-and-bottles.html> Hartlaub, Peter. “Sweet! America 's top 10 brands of soda”. NBCNEWS. Web. January 20, 2015. <http://www.nbcnews.com/id/42255151/ns/business-us_business/t/sweet-americas-top-brands-soda/#.VL731_m-2Fw>