Current Market Condition Analysis
Current Market Conditions Competitive Analysis
Karon Kanadjian
ECO/365
April 10, 2013
Current Market Conditions Competitive Analysis
Apple is probably one of the most recognized companies in the world when it comes the designing, development, and marketing of cutting edge technology with products that everyone wishes to own. Apple Inc. (Apple) was founded and incorporated in 1977 by Steve Jobs and Steve Wozniack, making headlines with the release of the apple I computer. According to “Reuters Edition U.S.” (2013), “ The Company 's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings” (para. 1).
With two decades of predominantly manufacturing personal computers, including the Apple II, Macintosh, and Power Mac Lines, the company began facing rocky sales and low market share. With a combination of low sales, high pressure demands on the staff, and continued struggles regarding the company’s direction between Jobs and Sculley his CEO, Jobs surprisingly was ousted from the company in 1985. Siegel ( 2011), “A power struggle erupted between Sculley and Jobs. In the spring of 1985 Apple 's board sided with the CEO, removing Jobs from his command of the Macintosh group” (para. 1). He however returned with the greatest comeback in 1996 after the procurement of NeXT by Apple. Steve Jobs shortly was appointed interim CEO where he inspired a new corporate philosophy of recognizable products and simple designs. Today Apple has established itself as a leader in the consumer electronic and media sales industries and has surpassed Google and Microsoft combined in sales with $156 billion in 2012 (Edstrom & Holt, 2012) .
In an extremely competitive trade, companies are trying to invent continually ways to retain their current customers and continue to have an edge to appeal to
Karon Kanadjian
ECO/365
April 10, 2013
Current Market Conditions Competitive Analysis
Apple is probably one of the most recognized companies in the world when it comes the designing, development, and marketing of cutting edge technology with products that everyone wishes to own. Apple Inc. (Apple) was founded and incorporated in 1977 by Steve Jobs and Steve Wozniack, making headlines with the release of the apple I computer. According to “Reuters Edition U.S.” (2013), “ The Company 's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings” (para. 1).
With two decades of predominantly manufacturing personal computers, including the Apple II, Macintosh, and Power Mac Lines, the company began facing rocky sales and low market share. With a combination of low sales, high pressure demands on the staff, and continued struggles regarding the company’s direction between Jobs and Sculley his CEO, Jobs surprisingly was ousted from the company in 1985. Siegel ( 2011), “A power struggle erupted between Sculley and Jobs. In the spring of 1985 Apple 's board sided with the CEO, removing Jobs from his command of the Macintosh group” (para. 1). He however returned with the greatest comeback in 1996 after the procurement of NeXT by Apple. Steve Jobs shortly was appointed interim CEO where he inspired a new corporate philosophy of recognizable products and simple designs. Today Apple has established itself as a leader in the consumer electronic and media sales industries and has surpassed Google and Microsoft combined in sales with $156 billion in 2012 (Edstrom & Holt, 2012) .
In an extremely competitive trade, companies are trying to invent continually ways to retain their current customers and continue to have an edge to appeal to
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