The Tooth Fairy
Executive Summary
The Tooth Fairy is the dentistry practice of Steve Extractor. The Tooth Fairy will offer general and cosmetic dentistry to the citizens of Eugene, Oregon. Through a combination of industry benchmark customer service and flexibility, The Tooth Fairy will quickly gain market share.
Steve will leverage the years he spent in private practice to model his new business. His past experience in conjunction with his forward-looking customer-centric business model will allow him to rapidly grow a large and loyal patient base. Profitability will be reached by month 10, and sales will reach comfortable levels by the end of year two.
1.1 Objectives
The objectives for the first years of operation include:
• To create a start-up organization from an already existing practice whose primary goal is to exceed customer 's expectations.
• To increase the number of clients by 20% per year through superior performance and word-of-mouth referrals.
• To form a dentistry practice that is able to eventually survive off its own cash flow.
1.2 Mission
The Tooth Fairy 's mission is to provide the finest dental care. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
1.3 Keys to Success
The key to success is to meet the market need and exceed customer 's expectations.
Company Summary
The Tooth Fairy, to be located in Eugene, OR, will offer both general dentistry as well as cosmetic dentistry. General dentistry consists of primarily of cleaning and fillings, while cosmetic dentistry consists of teeth whitening, veneers, and gap removal. The Tooth Fairy is forecasted to reach profitability by month 10 and have respectable third year profits.
2.1 Company Ownership
The Tooth Fairy is an Oregon limited liability corporation owned by Steve Extractor.
2.2 Start-up Summary
The following are