Destination Planning of Lithuania
Introduction
Tourism is one of the world’s fastest growing industries and is major source of income for many countries. Being a people oriented industry, tourism also provides many jobs which have helped revitalize local economies. However, like other forms of development, tourism can also cause its share of problems such as social dislocation, loss of cultural heritage, economic dependence and ecological degradation. Learning about the impacts of tourism has led to many people to seek more responsible holidays. McCool and Moisey (2001) reinforce this by saying “to achieve sustainable development, communities must find a delicate balance between conflicting economic environmental, and social equity objectives.
Amendments on the Proposal:
Page.S. (1995, p.170) explains that tourism planning at the local level (the city level), is a process with a number of clear stages. It considers social, economic and environmental issues in a spatial context (i.e. the city) and has regard to development, conservation, land use, the tourism industry and the local business environment and economy. These factors were taken into consideration after a field trip to Vilnius and, therefore, Remit 2 will be based on the proposal as shown on the table below:
Table 1 - Product Development proposal change Remit 1 - Proposal
Remit 2 - Proposal
Theme Park within Vilnius
River Cruise tour to Trakai – Vilnius to Grigiskis
(Additionally information to be found on appendix I)
PEST Analysis:
Mullins. L.J (1999, pp.101-102) explains that one popular technique for analyzing the general environment is a PEST analysis – this is, Political, Economic, Socio-cultural and Technological influences. These factors can affect the environment where the River Cruise will perform, therefore, It is important to keep track on them but acknowledging that these it is out of the control of any organisation. Examples are as follows:
Political
“Vilnius city strategic plan 2010 – 2020
Tourism is one of the world’s fastest growing industries and is major source of income for many countries. Being a people oriented industry, tourism also provides many jobs which have helped revitalize local economies. However, like other forms of development, tourism can also cause its share of problems such as social dislocation, loss of cultural heritage, economic dependence and ecological degradation. Learning about the impacts of tourism has led to many people to seek more responsible holidays. McCool and Moisey (2001) reinforce this by saying “to achieve sustainable development, communities must find a delicate balance between conflicting economic environmental, and social equity objectives.
Amendments on the Proposal:
Page.S. (1995, p.170) explains that tourism planning at the local level (the city level), is a process with a number of clear stages. It considers social, economic and environmental issues in a spatial context (i.e. the city) and has regard to development, conservation, land use, the tourism industry and the local business environment and economy. These factors were taken into consideration after a field trip to Vilnius and, therefore, Remit 2 will be based on the proposal as shown on the table below:
Table 1 - Product Development proposal change Remit 1 - Proposal
Remit 2 - Proposal
Theme Park within Vilnius
River Cruise tour to Trakai – Vilnius to Grigiskis
(Additionally information to be found on appendix I)
PEST Analysis:
Mullins. L.J (1999, pp.101-102) explains that one popular technique for analyzing the general environment is a PEST analysis – this is, Political, Economic, Socio-cultural and Technological influences. These factors can affect the environment where the River Cruise will perform, therefore, It is important to keep track on them but acknowledging that these it is out of the control of any organisation. Examples are as follows:
Political
“Vilnius city strategic plan 2010 – 2020
References: Cooper. C, Fletcher. J, Fyall. A, Gilbert. D & Wanhill. S (2008) Tourism: Principles and Practice. 4th Edition. Pearson Education, Essex UK. P.260 [i.p. 8] Erika Daniene, UAB Consulta group Vilnius, 2005 Frechtling. D, C (2001) Forecasting Tourism Demand: methods and strategies. Butterworth Heinemann, Oxford UK. P.24 . Lecture notes (2012): week 8, Rural, urban and coastal areas - Patricia Geraldo De Lima semester 2 BA TBM [i Lecture notes (2012) week 6, Destination Planning & Development. Semester 1, FDA TBM 2 [i.p Lithuania Tourism, (2012) www.tourism.lt/official/ntdp National Development Planning Programme. Accessed 2012 Mason, P (2008) Tourism Impacts, Planning and Management, 2nd edition, publisher Elsevier ltd, oxford, page [194] Mintel (2011) Travel and Tourism – Lithuania: http://academic.mintel.com/sinatra/oxygen_academic//display/&id=545369 – Assessed 10/05/2012 [i.p. 2&7] Mullins, L Page. S. (1995).Urban Tourism, Published by Routledge. Printed in Great Britain, [i.p.1] Stat, (2010) www.stat.gov.lt/en Annual data on foreign direct investment. Accessed 05/2012 Tourism Planning: