Dewey Ballantine Case Study

From Dewey Ballantine’s point-of-view, what are the critical issues in this case. Which among them are most important?
The company was culturally insensitive.
Issue spread out from internal communication.

Who are the principal stakeholders here? What’s at stake for each of them?
Asian-american community
Getter (mail sender) law firms, law students, public interest groups, and various Internet message boards

Is this just a temporary matter for the firm, or are complaints and animosity like to persist? Can Dewey
Ballantine take a low profile on this issues and simply wait for the controversy to pass complaints and animosity like to persist no they can’t
From a reputation management point-of-view, what sort of problems does the firm face kehilangan kepercayaan dari client negara2 lain boikot dari mahasiswa hukum asia america
What actions are available to the managing partners?
Which actions would you advise they take first?
Tim Investigasi
Tim rekonsiliasi (1st)
Training
Outside communication consultant

Does Dewey Ballantine need outside communications management counsel for this matter, or can they reliably handle this with existing staff?
Yes it does. Dari sisi internal sudah kisruh. Butuh pihak netral untuk menengahi dengan pihak luar.

Is this, as some observers have said, simply a case of overreaction or political correctness taken to an extreme? Would be it helpful if the firm were to position there events on the context of “good-natured humor?”
It wasnt simply a case of overreaction. Pada dasarnya lingkungan multi etnis di sana
No it wouldnt. Karena efeknya sangat buruk bagi reputasi perusahaan.