Discussion case
Case Study- Chapter 1
1. The focal organization in this case is SunCal, a real estate developer. They want to build 1,500 condominiums on 26 acres of land in Anaheim, California. Fifteen percent of the condos were going to be reserved to low cost housing apartments. The land was in part of Disney Lands resort area, and they had to get permission to build the condos. SunCal had a difficult time getting permission because Disney wants to expand its theme park on the same land. These condos with low rental rates will be for Disney Land employees to live at because everywhere around this area is expensive to live and employees cant afford it.
2. The relevant market stakeholders are Disney Land employees and tourists/visitors. The nonmarket stakeholders are SunCal, the Chamber of Commerce, the Walt Disney company, people concerned with reducing air pollution, and City Council.
3. The various stakeholders interests are as follows. Disney employees are in favor of SunCals development because they need affordable housing near work. The Walt Disney Company is opposed to SunCals development because they want the land used for tourism related development. The City Council had mixed feelings about the issue. The city had an interest in affordable housing for its citizens and local employees. The Chamber of Commerce was opposed to the development because local businesses depended on the tourism to keep their stores open. Finally, the people that believe in climate issues support the development because it will reduce the commutes of employees and decrease pollution.
4. The sources of power the relevant stakeholders have are different. Disney employees have political power and can protest in front of City Hall. The Disney company and the Chamber of Commerce have political power as major taxpayers and can influence politicians. They also have legal power to stop SunCal on the grounds because the condos would prevent development in the resort area. The City
1. The focal organization in this case is SunCal, a real estate developer. They want to build 1,500 condominiums on 26 acres of land in Anaheim, California. Fifteen percent of the condos were going to be reserved to low cost housing apartments. The land was in part of Disney Lands resort area, and they had to get permission to build the condos. SunCal had a difficult time getting permission because Disney wants to expand its theme park on the same land. These condos with low rental rates will be for Disney Land employees to live at because everywhere around this area is expensive to live and employees cant afford it.
2. The relevant market stakeholders are Disney Land employees and tourists/visitors. The nonmarket stakeholders are SunCal, the Chamber of Commerce, the Walt Disney company, people concerned with reducing air pollution, and City Council.
3. The various stakeholders interests are as follows. Disney employees are in favor of SunCals development because they need affordable housing near work. The Walt Disney Company is opposed to SunCals development because they want the land used for tourism related development. The City Council had mixed feelings about the issue. The city had an interest in affordable housing for its citizens and local employees. The Chamber of Commerce was opposed to the development because local businesses depended on the tourism to keep their stores open. Finally, the people that believe in climate issues support the development because it will reduce the commutes of employees and decrease pollution.
4. The sources of power the relevant stakeholders have are different. Disney employees have political power and can protest in front of City Hall. The Disney company and the Chamber of Commerce have political power as major taxpayers and can influence politicians. They also have legal power to stop SunCal on the grounds because the condos would prevent development in the resort area. The City