Econo Rebranding
Overview
The mother company of Econo ball pen is GQ manufactures Industries Ltd. GQ Ball Pen Industries Limited, has started its journey in 1981 as a first member of GQ Group of Companies Limited, is a leading ball point industry in Bangladesh. Within a short span of time the company emerged as a leading Ball Point Pen Industry of the country due to its innovative and quality products. The company was listed in Dhaka Stock Exchange and Chittagong Stock Exchange on 14, July 1986 and 10, October 1996 respectively. GQ Ball Pen Industries Limited has introduce two legendary brands in Bangladesh—ECONO & GQ. ECONO is a flagship brand of the company. Just after its introduction, ECONO drew the attention of all students, professionals, executives .Gradually, ECONO became a loving brand for the people of Bangladesh for its pleasure of writing. ECONO was a proud brand for Bangladesh. Innovative product, dedication to quality, fast customer service, reasonable pricing strategy made the ECONO BALL PEN the leader from 1980 to 2000 it maintained its leading position. But after 2000 the popularity of this brand become declining. Now this is a dead brand.
Existing Brand Elements
Brand name- ECONO BALL PEN
Logo-
Tagline-
Econo Lekhar Anando
Jingle-
Abbur jonno econo, Ammur jonno Econo, Sobar jonno Econo……..
Current Market Situation Once upon a time ball pens and wooden pencils dominated our study and life. But now the increasingly diversified consumer demands as well as a growing number of companies turning to the domestic market have brought huge varieties in the pen market. Driven by economical and technological forces companies have brought different technical and structural changes in pen. Gel pen, mechanical pencils are leading the industry trend due to their quality and performance. With the economic and social development different consumer groups of pen have generated a higher demand. Now they don’t want a pen simply to be good to write
The mother company of Econo ball pen is GQ manufactures Industries Ltd. GQ Ball Pen Industries Limited, has started its journey in 1981 as a first member of GQ Group of Companies Limited, is a leading ball point industry in Bangladesh. Within a short span of time the company emerged as a leading Ball Point Pen Industry of the country due to its innovative and quality products. The company was listed in Dhaka Stock Exchange and Chittagong Stock Exchange on 14, July 1986 and 10, October 1996 respectively. GQ Ball Pen Industries Limited has introduce two legendary brands in Bangladesh—ECONO & GQ. ECONO is a flagship brand of the company. Just after its introduction, ECONO drew the attention of all students, professionals, executives .Gradually, ECONO became a loving brand for the people of Bangladesh for its pleasure of writing. ECONO was a proud brand for Bangladesh. Innovative product, dedication to quality, fast customer service, reasonable pricing strategy made the ECONO BALL PEN the leader from 1980 to 2000 it maintained its leading position. But after 2000 the popularity of this brand become declining. Now this is a dead brand.
Existing Brand Elements
Brand name- ECONO BALL PEN
Logo-
Tagline-
Econo Lekhar Anando
Jingle-
Abbur jonno econo, Ammur jonno Econo, Sobar jonno Econo……..
Current Market Situation Once upon a time ball pens and wooden pencils dominated our study and life. But now the increasingly diversified consumer demands as well as a growing number of companies turning to the domestic market have brought huge varieties in the pen market. Driven by economical and technological forces companies have brought different technical and structural changes in pen. Gel pen, mechanical pencils are leading the industry trend due to their quality and performance. With the economic and social development different consumer groups of pen have generated a higher demand. Now they don’t want a pen simply to be good to write