As they try to keep pace with student taste, lunchrooms across the country have given up meatloaf and mashed potatoes for brand-name fast-food items. In Edmond, Okla., middle school students load up their trays with Chick-Fil-A sandwiches. In Niskayuna, NY, elementary-schoolers get slices of Pizza Hut, fresh from the deliveryman. In Livermore, Calif., the high school cafeteria offers Panda Express rice bowls, Little Caesar’s pizza and burritos from a local chain.
Those choices don’t exactly encourage healthy eating habits, as they reinforce children’s taste for fast food. But even in the face of an obesity epidemic, cafeteria directors say they need the brand-name meals to keep their programs running.
“This community is very brand-conscious,” said Frank Castro, who runs the lunch program in the Pleasanton Unified School District. “I could offer the same hamburger or a better quality burger, but it wouldn’t increase my lunch count.”
For Castro and other meal program directors, increasing the lunch count — the number of student purchases — is key to staying in business. Schools that participate in the National School Lunch Program receive federal reimbursements for every meal they serve, along with agricultural commodities donated by the Department of Agriculture. That allows them to offer free and reduced-price meals to low-income students. But the government support only covers about half of the expenses for a typical cafeteria. To cover labor and facilities costs and keep their programs in the black, food service supervisors turn to students with lunch money.
The only way to