Ethos, Pathos And Logos Of Hillary Clinton's Speech
2008 announcement
On 20th January 2007 Hillary Clinton posted her presidential campaign announcement on her website. Clinton introduced the idea of starting a conversation with a wide ranging American democrat audience. In the 1 minute and 45 second video, she mentioned renewing “the promise of America”, various issues needing to be solved and how every American needs to be a part of the solution and hence her discussion. The video featured her supposedly in her home sitting on a couch.
Looking at Hillary Clinton’s Audience, I am analysing the use of Ethos, Pathos and Logos. A paper by Andrew Dlugan, a public speaking and presentation skill teacher, defines the ‘’three persuasive appeals’’ well. ‘’These pillars of public speaking’’ were firstly written down by Aristotle, ‘’2300 years ago.’’ ‘’In simplest terms, they correspond to:’’
• Ethos: ’’level of credibility as perceived by the audience.’’ o I will analyse ways in which Hillary Clinton builds respect, makes the audience believe she is trustworthy, an authority …show more content…
Firstly, Clinton appeals to the audience’s ethos. ‘’Beginning a conversation’’ is a personal step. It is an attempt to reach out to a wide range of audience, building her trustworthy and good character reputation from the beginning. By saying ‘’with you, with America,’’ Clinton draws a parallel and takes a stance of her democratic audience being the whole of America. Secondly, she targets republicans
However, Clinton does not appeal to the Logos of the audience what so ever. An educated listener will firstly understand that starting a real conversation, as called-to-action, is not realistic.
Winner by popular vote, Barack Obama, had 52.86% of the votes in the 2008 elections. He received a total of 69,449,428
On 20th January 2007 Hillary Clinton posted her presidential campaign announcement on her website. Clinton introduced the idea of starting a conversation with a wide ranging American democrat audience. In the 1 minute and 45 second video, she mentioned renewing “the promise of America”, various issues needing to be solved and how every American needs to be a part of the solution and hence her discussion. The video featured her supposedly in her home sitting on a couch.
Looking at Hillary Clinton’s Audience, I am analysing the use of Ethos, Pathos and Logos. A paper by Andrew Dlugan, a public speaking and presentation skill teacher, defines the ‘’three persuasive appeals’’ well. ‘’These pillars of public speaking’’ were firstly written down by Aristotle, ‘’2300 years ago.’’ ‘’In simplest terms, they correspond to:’’
• Ethos: ’’level of credibility as perceived by the audience.’’ o I will analyse ways in which Hillary Clinton builds respect, makes the audience believe she is trustworthy, an authority …show more content…
Firstly, Clinton appeals to the audience’s ethos. ‘’Beginning a conversation’’ is a personal step. It is an attempt to reach out to a wide range of audience, building her trustworthy and good character reputation from the beginning. By saying ‘’with you, with America,’’ Clinton draws a parallel and takes a stance of her democratic audience being the whole of America. Secondly, she targets republicans
However, Clinton does not appeal to the Logos of the audience what so ever. An educated listener will firstly understand that starting a real conversation, as called-to-action, is not realistic.
Winner by popular vote, Barack Obama, had 52.86% of the votes in the 2008 elections. He received a total of 69,449,428