The Data Protection Act 1998:
The Data Protection Act is made for the safety of people's personal information, this means that ecommerce businesses or businesses as normal must keep their customers information safe and not use it for wrong reasons such as sharing their personal information. So this means that this rule must also go with West London Watches, they must follow this rule to. Businesses and organisations are allowed to use their customers information is some ways but there are limits set by this rule to what extent you can use your customer's information.
Since this law basically means ensures that you that the information is used fairly and lawfully, this means that you must delete the details of the customers once you do not need it anymore. The Data Protection Act has even stronger security precautions that they have to take into action when information such as ethnic background, religious …show more content…
These three points are that businesses have to provide information about their company or themselves as a business, they may include things like their name, their geographic location, they need to put information like this so that customers will be able to contact them, when a order is placed by a customer, the business has to provide them with a electronic receipt straight away and lastly the business has to allow the customer to amend any mistakes that they have made during the process of them ordering their product, so for example if they have misplaced a order on a product, like they may have ordered too many of one product by accident. This is why West London Watches will have to make sure that they follow the regulations and that they will need to give all the information they need for a customer to be able to contact them so that the customers get the freedom to get refunds an any receipts on all