Global Market Opportunity Assessment
Global Market Opportunity Assessment
Country Snapshot
Introduction
This Global Market Opportunity Assessment has been written to provide current and accurate country information and statistical data to help identify a suitable target market for Gloria Jeans Australia to conduct business with internationally.
The assessment with provide a country snapshot for the three chosen countries; being Brazil, Denmark & Sri Lanka, with a comparison to each other which will provide a ranking or score based on the factors shown.
These countries have been chosen for their potential in growth whether that be through high population, import/export demands or growth in income.
table of contents
Introduction 1
Market Summary 4
Brazil 4
Denmark 7
Sri Lanka 9
Economic Indicators 11
2014 11
2013 11
2012 11
2011 11
Projections 14
Summary 14
Comparison to Australia 14
International Risk Assessment 15
Brazil 15
Political Risks 15
Legal Risks 15
Cross Cultural Risks 16
Financial Risks 16
Denmark 18
Political Risks 18
Legal Risks 18
Cross Cultural Risks 18
Financial Risks 18
Sri Lanka 20
Political Risks 20
Legal Risks 20
Cross Cultural Risks 20
Financial Risks 20
Country Ranking 22
Denmark – Rank 1 22
Brazil – Rank 2 23
Sri Lanka – Rank 3 24
Recommendations 25 references 26
Market Summary
Brazil
From a business prospective, Brazil has landed itself as one of the top trading companies’ worldwide. The country is a member of numerous international groupings, including; G20, the World Trade Organisation, BRICS (Brazil, Russia, India, China, South Africa), IBSA (India, Brazil, South Africa), the BASIC group in climate change negotiations (Brazil, South Africa, India, China), as well as the G4 that seek permanent membership of the UN Security Council (Brazil, Germany, India, Japan).
2014
2013
Population
202.03million
200.36million
Urban Population
170.65million
168.68million
Urban Population %
85%
84.9%
Population Growth %
0.8%
1.3%
Income Level
Upper middle income
Upper
Country Snapshot
Introduction
This Global Market Opportunity Assessment has been written to provide current and accurate country information and statistical data to help identify a suitable target market for Gloria Jeans Australia to conduct business with internationally.
The assessment with provide a country snapshot for the three chosen countries; being Brazil, Denmark & Sri Lanka, with a comparison to each other which will provide a ranking or score based on the factors shown.
These countries have been chosen for their potential in growth whether that be through high population, import/export demands or growth in income.
table of contents
Introduction 1
Market Summary 4
Brazil 4
Denmark 7
Sri Lanka 9
Economic Indicators 11
2014 11
2013 11
2012 11
2011 11
Projections 14
Summary 14
Comparison to Australia 14
International Risk Assessment 15
Brazil 15
Political Risks 15
Legal Risks 15
Cross Cultural Risks 16
Financial Risks 16
Denmark 18
Political Risks 18
Legal Risks 18
Cross Cultural Risks 18
Financial Risks 18
Sri Lanka 20
Political Risks 20
Legal Risks 20
Cross Cultural Risks 20
Financial Risks 20
Country Ranking 22
Denmark – Rank 1 22
Brazil – Rank 2 23
Sri Lanka – Rank 3 24
Recommendations 25 references 26
Market Summary
Brazil
From a business prospective, Brazil has landed itself as one of the top trading companies’ worldwide. The country is a member of numerous international groupings, including; G20, the World Trade Organisation, BRICS (Brazil, Russia, India, China, South Africa), IBSA (India, Brazil, South Africa), the BASIC group in climate change negotiations (Brazil, South Africa, India, China), as well as the G4 that seek permanent membership of the UN Security Council (Brazil, Germany, India, Japan).
2014
2013
Population
202.03million
200.36million
Urban Population
170.65million
168.68million
Urban Population %
85%
84.9%
Population Growth %
0.8%
1.3%
Income Level
Upper middle income
Upper